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Top Advertising & Media technologies by market share

553 Advertising & Media technologies ranked by adoption across the web, with usage among the top 1M and top 10K most-visited sites. Every technology links to its full usage report, and every list is downloadable.

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Up to 1M sites per list · Segment by country & TLD · Unlimited report rebuilds for 1 month

Ad Technology Advertising Software Affiliate Programs Affiliate Software Audio Player Header Bidding Media Management Music Visualizers Stock Footage Sites Video Players
Technologies tracked
553
Live sites detected
14.3M
In the top 1M sites
259.8K

Most used Advertising & Media technologies

by sites detected
  1. 01 Meta Business Suite 2.4M
  2. 02 Mediaelement Js 1.7M
  3. 03 Google AdSense 1.7M
  4. 04 Google Ads 1.5M
  5. 05 Mediaelement 1.2M
  6. 06 Jellyfish 949.4K
  7. 07 Yandex 556.8K
  8. 08 Vimeo 463.9K
  9. 09 Sortable 420K
  10. 10 Lightgallery 385.2K

Advertising & Media market share

share of detected sites

Top 150 Advertising & Media technologies

of 553 tracked
# Technology Top market Total websites Among top 1M Among top 10K
01 Meta Business Suite
US 29%
2,397,516 72,849 2,606
02 Mediaelement Js
US 29%
1,700,551 17,029 45
03 Google AdSense
US 36%
1,678,756 37,931 322
04 Google Ads
US 38%
1,543,039 13,653 91
05 Mediaelement
US 27%
1,203,241 12,415 24
06 Jellyfish
US 82%
949,413 2,979 6
07 Yandex
RU 57%
556,817 6,764 235
08 Vimeo
US 32%
463,868 6,365 65
09 Sortable
US 25%
420,037 4,508 18
10 Lightgallery
US 19%
385,173 2,556 10
11 Adfox
RU 94%
303,029 2,666 45
12 Vimeo Player
US 28%
301,795 3,072 6
13 jPlayer
US 20%
278,438 1,915 3
14 Youtube Embed
US 33%
214,419 3,076 44
15 PlayerJS
US 43%
213,057 3,876 73
16 Animated Header
US 31%
156,134 1,013 3
17 Plyr
US 29%
136,237 2,739 13
18 EmbedPlus
US 34%
93,383 2,349 8
19 Google Publisher Tag
US 45%
91,315 12,518 418
20 DoubleClick Ad Exchange (AdX)
US 35%
88,397 2,313 7
21 DoubleClick Floodlight
US 47%
78,422 9,753 344
22 Pagefly Helper
CA 49%
61,547 478 -
23 Lottie Player
US 27%
60,723 799 15
24 Wistia
US 66%
50,969 877 57
25 Radio
US 19%
39,470 231 2
26 JwPlayer (JWX)
US 35%
27,295 957 32
27 ValueCommerce
JP 100%
24,973 150 -
28 VideoPress
US 71%
22,277 153 2
29 Microsoft Advertising
US 70%
22,249 193 4
30 Prebid.js
JP 24%
20,364 1,058 56
31 Amazon Advertising
US 64%
18,052 1,864 63
32 Simpli.fi
US 89%
17,243 715 2
33 Brave Publisher
US 55%
16,242 1,415 128
34 DoubleClick for Publishers (DFP)
US 40%
15,816 2,020 48
35 Admitad
US 36%
15,524 504 13
36 Yahoo! Japan Retargeting
JP 82%
14,771 367 3
37 Flowplayer Commercial
US 41%
13,728 230 1
38 Exoclick
US 61%
13,220 170 5
39 Amp Auto Ads
US 34%
12,996 378 2
40 theTradeDesk
US 84%
12,710 907 8
41 Criador de Sites
BR 99%
11,925 3 -
42 AWIN
US 31%
11,855 357 8
43 Yahoo Conversion Tag
JP 87%
11,675 258 -
44 Tencent QQ
HK 55%
10,346 25 -
45 Hostpoint Sites
CH 92%
10,291 4 -
46 AdStir
JP 100%
10,232 26 -
47 Mediavine
US 72%
10,123 1,248 14
48 Criteo
KR 32%
9,931 280 5
49 MicroAd
JP 100%
9,063 80 1
50 Archive.org
US 39%
8,930 74 -
51 MGID
US 42%
8,836 441 6
52 Flowplayer
US 35%
8,583 200 4
53 Brightcove
US 71%
8,489 209 15
54 Dplayer
US 39%
8,414 7 -
55 ParkingCrew
DK 50%
8,183 12 -
56 First Beat Media
US 60%
8,158 3 -
57 Rakuten
JP 69%
7,579 48 -
58 TrafficStars
US 73%
7,247 89 -
59 Buzzsprout
US 74%
7,019 143 5
60 Ruffle Rs
US 56%
6,884 153 -
61 CallTrk
US 93%
6,830 30 -
62 Rewardful
US 79%
6,718 252 8
63 SPIP
FR 84%
6,449 407 -
64 Skype
US 27%
6,183 23 -
65 Sonaar
US 40%
6,053 101 -
66 Castos Player
US 46%
6,010 182 -
67 Twitch Player
US 58%
5,968 69 4
68 Journey by Mediavine
US 74%
5,947 190 -
69 YouTube IFrame API
US 33%
5,900 90 3
70 Amp Ad
US 35%
5,843 283 2
71 Skimlinks
US 66%
5,743 365 7
72 AppNexus
US 84%
5,720 134 3
73 Cloudflare Stream
US 51%
5,153 23 1
74 Internet Brands
US 98%
5,123 2 -
75 Rakuten Widget
JP 99%
5,052 32 -
76 Taboola
US 42%
5,020 1,078 29
77 JW Player
US 37%
4,912 297 13
78 Raptive
US 76%
4,683 705 10
79 JuicyAds
US 68%
4,657 41 -
80 Twitter Ads
US 58%
4,579 56 1
81 G5 Marketing
US 99%
4,468 1 -
82 Infolinks
US 68%
4,457 457 1
83 GoAffPro
US 55%
4,385 55 -
84 CKFinder
US 70%
4,271 28 -
85 Aparat
IR 98%
4,017 15 1
86 SiTest
JP 91%
4,006 13 -
87 WiderPlanet
KR 98%
4,004 33 -
88 Ffmpeg
US 20%
3,915 31 1
89 Click.ru
RU 99%
3,826 10 -
90 AdSpeed
IE 98%
3,797 1 -
91 Revive Adserver
US 63%
3,649 92 -
92 Digistore24
DE 73%
3,544 23 1
93 Firebase Storage
US 77%
3,533 23 -
94 Fluid Player
US 46%
3,446 95 -
95 FirstPromoter
US 68%
3,352 172 10
96 A8.net
JP 96%
3,344 66 -
97 GumGum
CA 94%
3,334 8 -
98 AliPlayer
CN 58%
3,322 16 -
99 The Moneytizer
JP 31%
3,197 268 -
100 Dailymotion
US 39%
3,137 523 24
101 AdsKeeper
US 57%
3,130 38 -
102 Kaboozt Publisher Platform
US 47%
2,964 313 3
103 WonderPlugin VideoEmbed
US 32%
2,960 78 -
104 Amazon Associates
US 51%
2,909 104 -
105 Muses
BR 22%
2,830 44 -
106 rtMedia
US 38%
2,680 29 -
107 Arches
US 78%
2,657 105 3
108 Travelpayouts
RU 47%
2,596 32 1
109 Ebay Partner Network
US 60%
2,595 105 3
110 Hashtag Labs
US 94%
2,532 783 26
111 OpenInstall
HK 50%
2,462 3 -
112 Socialstream
US 26%
2,305 15 -
113 AMP YouTube
US 79%
2,267 41 -
114 Booking.com widget
US 27%
2,257 21 -
115 Adcell
DE 73%
2,250 24 -
116 Rakuten Advertising
US 51%
2,245 14 -
117 BeatStars
US 97%
2,232 - -
118 Broadstreet Ads
US 94%
2,218 449 1
119 eBay
US 72%
2,133 38 3
120 AzuraCast
US 33%
2,034 1 -
121 Green Audio Player
US 33%
2,022 119 -
122 Tapfiliate
US 62%
2,020 122 5
123 GeniousLink
US 70%
1,986 103 3
124 Podbean
US 85%
1,985 7 1
125 Clickbank
US 80%
1,960 9 -
126 Media.net
US 77%
1,956 147 1
127 Songkick Widget
US 47%
1,927 56 -
128 Amplitudejs
US 63%
1,920 86 1
129 Moshimo
JP 98%
1,895 19 -
130 Fluency
US 83%
1,792 2 -
131 Rubicon Project
US 41%
1,748 419 28
132 ElevenLabs
US 44%
1,723 312 77
133 Basis Technologies
US 96%
1,695 81 1
134 Clappr
US 31%
1,680 43 2
135 RevenueHunt
US 28%
1,645 15 -
136 TCF Transparency & Consent Framework TCF2 Stub
US 50%
1,583 93 1
137 Flickr Feed
US 25%
1,558 19 -
138 Adplorer
AT 88%
1,540 - -
139 rewardStyle
US 91%
1,515 16 -
140 Smart Ad Server
US 18%
1,486 300 3
141 VHX
US 87%
1,485 48 -
142 Tolt
US 68%
1,472 98 1
143 Affiliatly
US 73%
1,443 40 -
144 VideoAsk
US 40%
1,433 15 -
145 GrooveVideo
US 87%
1,407 1 -
146 CJ Affiliate
US 57%
1,397 73 -
147 Matrimonio.com
IT 99%
1,388 - -
148 VideoRoll
RU 64%
1,362 6 -
149 Advertising Technologies Ltd
US 81%
1,294 7 -
150 Artplayer
US 67%
1,288 8 -

14,315,933 websites run a Advertising & Media technology. Pick any stack above and download its list, filtered to your exact market.

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