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Top eCommerce Technologies by Marketshare and Usage Report

This report presents a comprehensive overview of leading eCommerce technologies ranked by global market share and active usage across the web. It highlights adoption trends among the top 1M and top 10k sites, offering a clear view of the platforms shaping modern digital commerce.

Advertising Software Stacks Marketshare

Top Advertising Software Stacks

Rank Stack
The name of the technology stack used by a website.
Total Websites
Total number of websites globally detected using this technology stack.
Among 1m Sites
How many of the top 1 million most-visited websites use this technology stack.
Among 10k Sites
How many of the top 10,000 highest-traffic websites rely on this technology stack.
1   Meta Business Suite 986,734 59,557 2,419
2   Google AdSense 905,345 65,863 481
3   Google AdSense 779,018 62,018 446
4   Yandex 441,538 8,895 272
5   Sortable 218,764 8,989 62
6   Google Publisher Tag 87,025 29,220 1,211
7   Adfox 85,449 5,750 106
8   ParkingCrew 74,524 229 -
9   Amazon Advertising 24,656 4,687 135
10   Simpli.fi 20,863 2,017 5
11   Microsoft Advertising 19,660 571 22
12   theTradeDesk 13,662 2,110 23
13   Mediavine 12,450 3,030 16
14   Sedo Domain Parking 11,187 8 -
15   Yahoo! Japan Retargeting 9,925 634 6
16   Exoclick 9,741 315 2
17   Criteo 9,365 766 26
18   Amp Auto Ads 8,940 771 4
19   MGID 6,816 978 21
20   Yahoo Conversion Tag 6,669 420 2
21   AppNexus 6,643 350 9
22   Infolinks 6,028 1,197 6
23   Prebid.js 5,918 1,402 122
24   Internet Brands 5,809 6 -
25   Amp Ad 5,058 620 2
26   Journey by Mediavine 4,117 350 -
27   Amazon Publisher Services 3,811 2,031 110
28   Hashtag Labs 3,686 2,319 95
29   Rubicon Project 3,675 1,504 50
30   JuicyAds 3,448 132 -
31   First Beat Media 3,416 3 -
32   Media.net 3,267 328 4
33   Fluency 2,934 2 -
34   Broadstreet Ads 2,798 1,035 4
35   G5 Marketing 2,791 2 -
36   AdSpeed 2,621 - -
37   Adverticum 2,503 131 -
38   TrafficStars 2,326 130 -
39   Adwerx 2,227 9 -
40   Arches 2,114 266 4
41   Revcontent 2,083 1,478 25
42   Smart Ad Server 2,017 748 13
43   TCF Transparency & Consent Framework TCF2 Stub 2,006 115 1
44   WiderPlanet 1,968 45 -
45   GeniousLink 1,932 333 7
46   Blockthrough 1,797 704 67
47   Twitter Ads 1,788 107 1
48   Adplorer 1,770 1 -
49   InsurAds 1,723 232 12
50   Teads 1,701 846 62
51   Adcell 1,644 49 -
52   Amazon Product Advertising API 1,631 71 65
53   Click.ru 1,625 22 -
54   Ad Lightning 1,531 859 32
55   rewardStyle 1,520 37 -
56   DoubleVerify 1,486 967 102
57   Nativo 1,459 863 41
58   AdStir 1,448 50 2
59   MicroAd 1,419 173 1
60   Basis Technologies 1,387 221 6
61   STN Video 1,375 797 21
62   Kaboozt Publisher Platform 1,348 222 1
63   Sitescout 1,328 115 2
64   AdRoll 1,324 65 -
65   Adnami 1,323 680 5
66   Taboola 1,307 627 13
67   GeoEdge 1,295 404 21
68   BidVertiser 1,274 7 -
69   CJ Affiliate 1,261 180 4
70   VideoRoll 1,251 11 -
71   SiTest 1,210 19 -
72   Baidu TUI 1,191 - -
73   Ads1 Adnow 1,185 11 -
74   AdsKeeper 1,117 85 1
75   Adform 1,106 241 2
76   WordAds 1,041 4 -
77   Vidoomy 1,024 392 -
78   Sojern Traveler Platform 988 94 -
79   eRoad Advertising 929 - -
80   Adnow 862 3 -
81   AdButler 847 175 3
82   ClickGUARD 841 16 -
83   Djax Mobile 751 - -
84   Refinery 89 749 406 9
85   Permutive 742 336 26
86   Integral Ad Science 740 301 73
87   Chitika 706 27 -
88   Slickjump 689 31 -
89   Revive Adserver 663 203 -
90   AI Excel Bot 648 7 -
91   Seedtag 617 322 4
92   Concert 617 689 32
93   Genius Monkey 612 70 3
94   Adnuntius Advertising 574 204 -
95   Adition 554 229 -
96   Skyscanner 537 42 -
97   Validate Audio 534 14 -
98   ADMAN 534 231 -
99   AdOcean 518 186 2
100   Source Defense 516 84 3
101   i-mobile 510 49 1
102   AudienceRun 500 3 -
103   Traffic Fuel Pixel 499 10 -
104   Advertising Technologies Ltd 498 21 -
105   FastTony 496 8 -
106   Sharethrough 479 164 49
107   Acuity Ads 472 43 -
108   Sizmek 472 68 2
109   Kueez 471 117 19
110   Premion 454 53 -
111   Boraware 454 12 -
112   LinkSlot 432 6 -
113   PubMatic 424 54 8
114   Pubnation 421 213 10
115   AdRiver 419 135 16
116   Clickadu 415 1 -
117   BrandMetrics 410 290 11
118   Carbon Ads 409 194 18
119   Adelphic 404 56 -
120   Oniad 395 25 -
121   PopCash 381 - -
122   Raptive 380 139 5
123   Strossle 357 175 1
124   Native Rent 354 27 -
125   Dstillery 345 72 -
126   Join Ads 342 8 -
127   Bannersnack 336 32 -
128   Kevel 332 141 3
129   Chaturbate 326 4 -
130   Idmnet 322 115 -
131   Tapsell 303 15 -
132   GumGum 302 13 -
133   Commission Factory 298 20 -
134   AdSpirit 293 67 -
135   Sparteo Corporate 290 184 2
136   BuySellAds 289 163 26
137   BoomAds 284 1 -
138   Audience Lab 278 7 -
139   OneTag 270 165 10
140   Boo-Box 268 3 -
141   Audacy Inc. 268 5 -
142   Emediate 266 - -
143   Mantis 259 37 -
144   VDX.tv 259 129 1
145   snigel AdEngine 258 136 14
146   Admixer 255 140 2
147   EADV 250 123 -
148   Equativ 250 108 2
149   Octillion Technologies 238 19 -
150   PixFuture 237 41 -
151   Powerad 234 139 -
152   Relap 233 74 1
153   33Across 231 32 -
154   Yahoo Ads 225 107 3
155   Veil 211 1 -
156   Primis 208 133 4
157   Membrana Media 206 121 8
158   Singles Ad Network 200 - -
159   2Performant 195 6 -
160   Real Big Media 194 7 -
161   Rtb Sape 192 15 -
162   Netsprint Audience 190 105 3
163   Yandex.Direct 187 58 4
164   DoubleClick Campaign Manager (DCM) 177 38 3
165   Internet BillBoard 177 - -
166   Amplified Digital Agency 165 21 -
167   Smarketer 163 5 -
168   Yieldlove 162 87 1
169   Dash Hudson 162 38 -
170   Smartico 160 113 5
171   Nuffnang Malaysia 158 3 -
172   Caroda 155 74 1
173   NRelate 153 1 -
174   Premium Ads Brazil 149 100 1
175   EaseUS Data Recovery Wizard 144 31 -
176   Advio 130 - -
177   Blogads 130 33 -
178   EthicalAds 126 51 13
179   Xaxis 125 29 -
180   TrafficG 123 - -
181   AnyClip 121 25 3
182   Fundamental Media 120 32 1
183   OpenX 117 37 2
184   GMI Ads 106 - -
185   Fullthrottle 104 1 -
186   Amobee 101 5 -
187   Adobe Advertising Cloud 82 14 7
188   SpeedShift Media 78 - -
189   Creatopy (The Brief) 36 21 2
190   Phyron 36 1 -
191   Krush Media 1 - -
192   Upravel 0 - -
193   ID5 0 - -
194   ArcSpan 0 - -
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Technology by Top Countries
  • United States
    1,451,176
  • Japan
    186,465
  • Germany
    182,385
  • Russia
    169,177
  • Canada
    135,603
  • France
    101,116
  • The Netherlands
    64,394
  • United Kingdom
    59,775
  • India
    37,523
Technology by Top Websites
  • Top 10k
    6,589
  • Top 1 Million
    289,265
  • Entire Internet
    3,902,275
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