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Advertising & Media

Top Advertising Software technologies by market share

261 Advertising Software technologies ranked by adoption across the web, with usage among the top 1M and top 10K most-visited sites. Every technology links to its full usage report, and every list is downloadable.

Up to 1M sites per list · Segment by country & TLD · Unlimited report rebuilds for 1 month

Technologies tracked
261
Live sites detected
7.5M
In the top 1M sites
183.7K

Advertising Software market share

share of detected sites

Top 150 Advertising Software technologies

of 261 tracked
# Technology Top market Total websites Among top 1M Among top 10K
01 Meta Business Suite
US 29%
2,397,516 72,849 2,606
02 Google AdSense
US 36%
1,678,756 37,931 322
03 Google Ads
US 38%
1,543,039 13,653 91
04 Yandex
RU 57%
556,817 6,764 235
05 Sortable
US 25%
420,037 4,508 18
06 Adfox
RU 94%
303,029 2,666 45
07 Google Publisher Tag
US 45%
91,315 12,518 418
08 DoubleClick Floodlight
US 47%
78,422 9,753 344
09 Microsoft Advertising
US 70%
22,249 193 4
10 Prebid.js
JP 24%
20,364 1,058 56
11 Amazon Advertising
US 64%
18,052 1,864 63
12 Simpli.fi
US 89%
17,243 715 2
13 DoubleClick for Publishers (DFP)
US 40%
15,816 2,020 48
14 Yahoo! Japan Retargeting
JP 82%
14,771 367 3
15 Exoclick
US 61%
13,220 170 5
16 Amp Auto Ads
US 34%
12,996 378 2
17 theTradeDesk
US 84%
12,710 907 8
18 Yahoo Conversion Tag
JP 87%
11,675 258 -
19 AdStir
JP 100%
10,232 26 -
20 Mediavine
US 72%
10,123 1,248 14
21 Criteo
KR 32%
9,931 280 5
22 MicroAd
JP 100%
9,063 80 1
23 MGID
US 42%
8,836 441 6
24 ParkingCrew
DK 50%
8,183 12 -
25 First Beat Media
US 60%
8,158 3 -
26 TrafficStars
US 73%
7,247 89 -
27 Journey by Mediavine
US 74%
5,947 190 -
28 Amp Ad
US 35%
5,843 283 2
29 AppNexus
US 84%
5,720 134 3
30 Internet Brands
US 98%
5,123 2 -
31 Taboola
US 42%
5,020 1,078 29
32 Raptive
US 76%
4,683 705 10
33 JuicyAds
US 68%
4,657 41 -
34 Twitter Ads
US 58%
4,579 56 1
35 G5 Marketing
US 99%
4,468 1 -
36 Infolinks
US 68%
4,457 457 1
37 SiTest
JP 91%
4,006 13 -
38 WiderPlanet
KR 98%
4,004 33 -
39 Click.ru
RU 99%
3,826 10 -
40 AdSpeed
IE 98%
3,797 1 -
41 Revive Adserver
US 63%
3,649 92 -
42 GumGum
CA 94%
3,334 8 -
43 AdsKeeper
US 57%
3,130 38 -
44 Kaboozt Publisher Platform
US 47%
2,964 313 3
45 Arches
US 78%
2,657 105 3
46 Hashtag Labs
US 94%
2,532 783 26
47 Adcell
DE 73%
2,250 24 -
48 Rakuten Advertising
US 51%
2,245 14 -
49 Broadstreet Ads
US 94%
2,218 449 1
50 GeniousLink
US 70%
1,986 103 3
51 Media.net
US 77%
1,956 147 1
52 Fluency
US 83%
1,792 2 -
53 Rubicon Project
US 41%
1,748 419 28
54 Basis Technologies
US 96%
1,695 81 1
55 TCF Transparency & Consent Framework TCF2 Stub
US 50%
1,583 93 1
56 Adplorer
AT 88%
1,540 - -
57 rewardStyle
US 91%
1,515 16 -
58 Smart Ad Server
US 18%
1,486 300 3
59 CJ Affiliate
US 57%
1,397 73 -
60 VideoRoll
RU 64%
1,362 6 -
61 Advertising Technologies Ltd
US 81%
1,294 7 -
62 Revcontent
US 82%
1,276 455 9
63 ClickGUARD
US 57%
1,253 7 -
64 Boraware
KR 85%
1,202 4 -
65 GeoEdge
GB 53%
1,199 72 8
66 Sojern Traveler Platform
US 39%
1,198 39 -
67 Adwerx
US 95%
1,176 1 -
68 Validate Audio
CA 57%
1,173 12 -
69 HypeLab
US 99%
1,166 2 -
70 AdRoll
US 40%
1,146 17 -
71 RevBid
US 38%
1,127 - -
72 Sitescout
US 81%
1,078 45 1
73 AdButler
US 88%
1,048 76 -
74 Adnami
DK 51%
1,017 252 4
75 Amazon Publisher Services
US 72%
980 424 28
76 Slickjump
RU 91%
978 15 -
77 Teads
US 18%
962 271 9
78 FastTony
PL 96%
912 5 -
79 InsurAds
US 64%
855 38 4
80 Blockthrough
US 62%
839 194 23
81 ID5
US 59%
838 18 1
82 Premion
US 98%
830 37 -
83 Adform
DE 15%
802 79 1
84 AdOcean
HU 30%
793 202 2
85 i-mobile
JP 97%
787 16 1
86 Join Ads
BR 74%
734 5 -
87 Refinery 89
NL 32%
729 157 2
88 Vidoomy
US 26%
692 135 -
89 Nativo
US 86%
654 243 13
90 Skyscanner
US 53%
651 18 -
91 Adnuntius Advertising
NO 66%
634 73 -
92 Ad Lightning
US 92%
595 346 7
93 Integral Ad Science
US 74%
577 288 21
94 BrandMetrics
US 56%
562 332 15
95 ADMAN
GR 94%
538 110 -
96 Seedtag
FR 21%
517 105 1
97 DoubleVerify
US 91%
507 232 16
98 Traffic Fuel Pixel
US 86%
500 6 -
99 AudienceRun
FR 54%
499 2 -
100 PurpleAds
US 57%
494 26 1
101 Tapsell
IR 96%
475 9 -
102 Oniad
ES 81%
475 14 -
103 Chitika
US 65%
457 12 -
104 Sovrn
US 80%
449 47 -
105 Adelphic
US 95%
443 26 -
106 Genius Monkey
US 95%
428 32 1
107 Source Defense
US 53%
425 40 1
108 AdRiver
RU 93%
417 67 9
109 Zucks
JP 99%
396 6 -
110 Adition
DE 62%
387 84 -
111 LinkSlot
RU 91%
374 2 -
112 Chaturbate
US 67%
356 1 -
113 Acuity Ads
CA 73%
352 17 -
114 Adverticum
HU 98%
326 64 -
115 Carbon Ads
US 81%
318 90 8
116 STN Video
US 96%
312 138 5
117 Audience Lab
US 90%
302 3 -
118 Native Rent
RU 90%
301 16 -
119 Sparteo Corporate
FR 47%
301 84 1
120 Sizmek
US 36%
295 25 -
121 2Performant
RO 98%
289 2 -
122 Kevel
US 89%
277 52 -
123 Bannersnack
US 36%
275 12 -
124 EADV
IT 94%
274 61 -
125 Primis
US 61%
271 85 3
126 Pubnation
US 66%
264 93 3
127 Sublime
FR 32%
248 32 -
128 Idmnet
PL 99%
240 49 -
129 Admixer
UA 32%
235 64 1
130 BoomAds
TR 42%
229 1 -
131 Kueez
US 87%
229 17 3
132 AdSpirit
DE 92%
226 25 -
133 Commission Factory
AU 58%
221 8 -
134 Ads1 Adnow
US 35%
220 5 -
135 DoubleClick Campaign Manager (DCM)
US 21%
217 14 1
136 Permutive
US 55%
215 63 4
137 Smarketer
DE 61%
212 1 -
138 Amplified Digital Agency
US 98%
207 9 -
139 Rtb Sape
RU 89%
203 6 -
140 BlokID
IN 50%
202 1 -
141 BuySellAds
US 56%
200 49 9
142 Strossle
NO 29%
199 46 1
143 Dstillery
US 91%
199 20 -
144 Felmat
JP 99%
196 1 -
145 Reddit Ads
US 59%
195 7 -
146 BidVertiser
US 53%
193 5 -
147 AdScale
IL 44%
191 2 -
148 Singles Ad Network
US 99%
190 - -
149 Real Big Media
RU 92%
189 3 -
150 snigel AdEngine
US 61%
183 47 3

7,463,947 websites run a Advertising Software technology. Pick any stack above and download its list, filtered to your exact market.

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Every report includes

More than a list of domains

Complete domain list, up to 1M sites per report

Popularity score, based on total citations across the web

TLD & country data per website

Firmographics: headcount, year founded, industry

Up to 20 data points per site. Data point availability varies by website and report.

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