Top eCommerce Technologies by Marketshare and Usage Report
This report presents a comprehensive overview of leading eCommerce technologies ranked by global market share and active usage across the web. It highlights adoption trends among the top 1M and top 10k sites, offering a clear view of the platforms shaping modern digital commerce.
Analytics & Tracking Stacks Marketshare
Top Analytics & Tracking Stacks
| Rank | Stack
The name of the technology stack used by a website.
|
Total Websites
Total number of websites globally detected using this technology stack.
|
Among 1m Sites
How many of the top 1 million most-visited websites use this technology stack.
|
Among 10k Sites
How many of the top 10,000 highest-traffic websites rely on this technology stack.
|
|---|---|---|---|---|
| 1 |
 Infinity OnePixel: Facebook Pixel API
|
2,376 | 19 | - |
| 2 |
TikTok Pixel - AdTrace
|
1,678 | 20 | - |
| 3 |
TAGGRS ‑ Server Side Tracking
|
701 | 21 | - |
| 4 |
Analyzify (GA4 & Ads Tracking)
|
650 | 97 | - |
| 5 |
Wixpa Google Analytics 4 (GA4)
|
568 | 8 | - |
| 6 |
Peek! ‑ Better Replay & Survey
|
566 | 5 | - |
| 7 |
Omega Facebook Pixel Meta Feed
|
450 | 24 | - |
| 8 |
Pixelfy: Multi Facebook Pixels
|
378 | 3 | - |
| 9 |
Infinite Google Ads Tracking & GTM
|
334 | 5 | - |
| 10 |
Littledata ‑ The Data Layer
|
224 | 58 | - |
| 11 |
SRA ‑ Google Analytics 4 (GA4)
|
197 | 18 | - |
| 12 |
∞ Microsoft Clarity & Heatmap
|
177 | 2 | - |
| 13 |
Aimerce First‑Party Pixel
|
121 | 25 | - |
| 14 |
Omega Twitter Pixel,Conversion
|
119 | 12 | - |
| 15 |
Le Pixel: Lebesgue Attribution
|
118 | 19 | - |
| 16 |
NestAds Marketing Attribution
|
115 | 1 | - |
| 17 |
Facebook Pixel & CAPI: Appesy
|
113 | 1 | - |
| 18 |
TrackBee - Ad Tracking for Shopify
|
107 | - | - |
| 19 |
Analyzely ‑ Google Analytics 4
|
103 | 1 | - |
| 20 |
GoPixel ‑ Google Ads Tracking
|
83 | - | - |
| 21 |
Omega for your TikTok pixel
|
76 | 9 | - |
| 22 |
Infinite UET Bing Conversion Tracking
|
68 | 3 | - |
| 23 |
OC Meta Pixel TikTok Pixels
|
63 | 14 | - |
| 24 |
Pixel‑x Facebook Tiktok GA4
|
62 | - | - |
| 25 |
Delta TikTok Pixel‑Facebook Pixel
|
59 | - | - |
| 26 |
Wixpa Google Tag Manager ‑ GTM
|
57 | - | - |
| 27 |
Wixpa Google Ads Tracking
|
57 | - | - |
| 28 |
GTManager
|
56 | 2 | - |
| 29 |
Last Login: Login Tracker
|
54 | 1 | - |
| 30 |
Infinite FB Tiktok Pixels
|
45 | 1 | - |
| 31 |
Bing UET Conversion Tracking
|
44 | - | - |
| 32 |
QTrack: AI Powered Tracking
|
38 | 6 | - |
| 33 |
Taboola Pixel & S2S ‑ PIXOO
|
34 | - | - |
| 34 |
Pixoo ‑ Outbrain Pixel & S2S
|
34 | - | - |
| 35 |
Pixelio Facebook Pixels & API
|
32 | - | - |
| 36 |
Simple Facebook Pixel Tracking
|
28 | 2 | - |
| 37 |
Convbox Analytics
|
26 | 4 | - |
| 38 |
Madgic Smart TikTok Pixels
|
20 | - | - |
| 39 |
Pixee ‑ Multi Pixel & Meta Ads
|
18 | - | - |
| 40 |
Hotjar Install
|
13 | 4 | - |
| 41 |
Cart Whisper - Live View Pro
|
9 | 4 | - |
| 42 |
Lexus ‑ Multi Facebook Pixels
|
5 | 2 | - |
| 43 |
ReplayPRO: Analytics & Replays
|
5 | - | - |
| 44 |
JENTIS
|
4 | - | - |
| 45 |
Zotek TikTok Pixel Meta Pixel Feed
|
2 | - | - |
| 46 |
Easy Google Analytics 4 (GA4)
|
1 | - | - |
| 47 |
RudderStack Pixel
|
1 | - | - |
| 48 |
AV TikTok Pixel Facebook Pixel
|
0 | - | - |
| 49 |
WebGarh GTM Assistant
|
0 | - | - |
| 50 |
Juicy Attribution & Profit
|
0 | - | - |
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