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Top Marketing & SEO technologies by market share

792 Marketing & SEO technologies ranked by adoption across the web, with usage among the top 1M and top 10K most-visited sites. Every technology links to its full usage report, and every list is downloadable.

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Up to 1M sites per list · Segment by country & TLD · Unlimited report rebuilds for 1 month

A/B Testing Analytics Dashboard Software Reputation Management Review Management Review Plugins SEO Management SEO Software Search Engines Search Optimization +3 more
Technologies tracked
792
Live sites detected
155.7M
In the top 1M sites
1.6M

Most used Marketing & SEO technologies

by sites detected
  1. 01 Open Graph 48.7M
  2. 02 Google Search Console 29.3M
  3. 03 Google Analytics 14.2M
  4. 04 Google Tag Manager 14.2M
  5. 05 React 9.9M
  6. 06 Cloudflare Browser Insights 9.5M
  7. 07 Google Analytics 4 7.5M
  8. 08 Google Site Kit 3.5M
  9. 09 Cloudflare Insight 3.5M
  10. 10 WordPress.com Stats 2.4M

Marketing & SEO market share

share of detected sites

Top 150 Marketing & SEO technologies

of 792 tracked
# Technology Top market Total websites Among top 1M Among top 10K
01 Open Graph
US 44%
48,707,263 355,588 4,560
02 Google Search Console
US 49%
29,254,737 363,777 6,945
03 Google Analytics
US 34%
14,232,235 164,581 1,084
04 Google Tag Manager
US 34%
14,173,016 166,344 1,311
05 React
US 62%
9,898,899 46,233 960
06 Cloudflare Browser Insights
US 66%
9,537,491 87,683 774
07 Google Analytics 4
US 38%
7,480,580 96,912 662
08 Google Site Kit
US 26%
3,537,112 35,271 123
09 Cloudflare Insight
US 58%
3,503,022 70,731 627
10 WordPress.com Stats
US 55%
2,352,706 20,928 164
11 Site Kit
US 27%
1,509,237 18,139 80
12 Facebook Pixel
US 41%
1,270,677 17,348 78
13 Yandex Webmaster
RU 57%
1,229,948 14,181 332
14 Complianz
DE 22%
843,721 8,047 32
15 Google Call Conversion Tracking
US 67%
594,333 4,246 187
16 51.la
US 48%
564,484 150 -
17 Yandex.Metrika
RU 78%
467,387 2,657 32
18 Trustindex
US 24%
440,806 1,050 3
19 Snowplow Analytics
US 33%
341,581 4,169 87
20 Shopify Analytics
CA 61%
291,561 969 -
21 Klaviyo Reviews
CA 36%
284,692 4,094 13
22 Plausible Analytics
NL 40%
282,725 2,582 56
23 Hotjar
US 65%
267,373 3,218 39
24 Yahoo Sender Hub
US 87%
248,615 3,891 326
25 Trustpilot
GB 34%
211,204 1,871 40
26 Breeze
US 52%
161,015 2,346 18
27 Crazy Egg
US 94%
159,401 962 35
28 Matomo Analytics
US 28%
155,587 3,334 42
29 Ahrefs
US 48%
141,792 6,976 284
30 Statcounter
US 49%
126,712 2,226 5
31 Tiktok Pixel
US 41%
105,951 1,427 8
32 Google Ads Conversion Tracking
US 34%
105,464 2,296 28
33 KnowBe4
US 60%
104,367 5,910 281
34 Umami
US 45%
92,701 573 3
35 Rich Plugins Reviews
US 28%
91,522 277 1
36 Ahrefs Web Analytics
US 47%
88,625 1,806 30
37 Iframe Resizer
US 55%
80,339 963 11
38 Linkedin Insight Tag
US 40%
79,915 2,689 40
39 Instagram Widget
US 33%
76,025 1,646 19
40 Infinity
US 76%
75,611 983 5
41 Ezoic
US 42%
72,238 2,354 17
42 Google Fonts Oswald
US 37%
69,480 522 1
43 Fathom Analytics
US 35%
68,988 1,156 22
44 URLStats
CA 99%
67,984 - -
45 Google Plusone
DE 26%
65,838 1,116 4
46 AliCloud OSS (Object Storage Service)
US 47%
58,981 125 1
47 VK
RU 91%
55,568 988 10
48 PayPal Marketing Solutions
US 55%
54,034 445 1
49 Optimizely
US 87%
49,545 699 84
50 Awesomplete
DE 21%
49,011 1,118 6
51 CNZZ
CN 36%
48,007 130 -
52 Urchin 
US 34%
44,181 1,557 10
53 VK Pixel
RU 94%
43,533 737 2
54 Amp Analytics
US 53%
41,670 451 3
55 Ringba
US 100%
40,266 2 -
56 Callrail
US 90%
39,960 248 -
57 Clicky
US 52%
37,930 1,109 6
58 AdminLTE Bootstrap Admin
US 24%
37,291 108 -
59 Pardot
US 49%
36,252 5,773 466
60 User Profile
US 35%
34,987 163 -
61 CusRev
US 26%
32,850 126 -
62 Google CSE
US 31%
29,928 2,576 53
63 Judge.me
CA 45%
29,740 176 -
64 Google Custom Search Engine
US 31%
29,442 2,515 50
65 CNZZ Analytics (Umeng)
CN 46%
29,079 91 -
66 Facebook
US 45%
27,767 427 32
67 OpenTelemetry
US 66%
27,724 114 7
68 Ahoy
US 73%
27,272 177 4
69 Web Repository
US 73%
27,137 23 -
70 Seznam
CZ 90%
26,603 249 3
71 TrackJs
US 36%
26,165 312 4
72 Yotpo Reviews
CA 36%
23,100 678 2
73 Datadog RUM
KR 39%
22,748 59 -
74 Loox
CA 45%
22,196 116 -
75 Amp Iframe
US 72%
21,661 218 1
76 Zoho CRM
US 37%
20,688 168 2
77 Google Optimize
US 35%
20,056 754 27
78 Twitter Pixel
US 51%
19,254 1,040 18
79 Vamtam
US 23%
18,914 53 -
80 Shinystat
IT 86%
18,646 358 -
81 SEOmatic
US 26%
18,307 939 17
82 Firebase Analytics
US 43%
17,975 363 2
83 Tabler
US 42%
16,937 103 1
84 AppConsent
FR 97%
16,931 53 1
85 Contentsquare
US 34%
16,853 329 6
86 Adobe Analytics
US 66%
15,816 398 5
87 Seobility
DE 55%
14,879 328 5
88 WhatConverts
US 77%
14,503 89 1
89 Algolia
US 57%
14,493 658 18
90 Rambler Counter
RU 89%
14,445 306 3
91 Rambler
RU 89%
14,127 284 1
92 Tealium iQ Tag Management
US 78%
13,962 367 26
93 Adobe Experience Manager
US 40%
13,913 928 72
94 Bugsnag
US 70%
13,775 152 6
95 Zoho PageSense
US 40%
13,641 245 4
96 Daum Search
KR 91%
13,312 37 -
97 Vercel Analytics
US 76%
12,867 62 1
98 Baidu Tongji Analytics
CN 38%
12,733 108 4
99 Trusted Shops
DE 51%
12,716 124 -
100 Adobe Experience Platform Launch
US 60%
12,646 256 6
101 Simple Analytics
US 48%
12,567 295 6
102 Dynatrace RUM
US 24%
12,312 635 22
103 Zipkin
DE 66%
11,921 96 17
104 Lucky Orange
US 46%
11,911 226 2
105 Dynatrace
US 38%
11,377 1,819 204
106 ProvenExpert
DE 87%
10,934 41 1
107 ByteDance
CN 56%
10,847 6 -
108 Piano Analytics
FR 96%
10,618 134 9
109 Reviews.io
GB 30%
10,510 201 1
110 Zgo
US 57%
10,211 183 3
111 GoatCounter
US 57%
10,160 177 2
112 Okendo
CA 37%
10,016 293 -
113 Stamped
US 45%
9,999 214 -
114 Figma
US 43%
9,338 2,489 312
115 LOGLY Audience Analytics
JP 100%
9,132 66 -
116 Etracker
DE 81%
8,976 336 4
117 Bazaarvoice Reviews
US 63%
8,935 228 2
118 Swetrix
US 81%
8,432 11 -
119 Baidu Push
HK 63%
8,259 1 -
120 Reputationhub
US 75%
7,734 17 -
121 GitHub
US 47%
7,507 72 4
122 Convert
US 44%
7,493 470 33
123 Datadog
US 29%
7,110 279 6
124 Visitor Tracking
US 73%
6,798 40 -
125 UTMify
BR 70%
6,796 2 -
126 Cloudflare Dashboard
US 56%
6,678 1,231 133
127 Intellimize
US 60%
6,532 387 32
128 Pirsch Analytics
US 46%
6,379 114 -
129 Amplitude Analytics
US 43%
6,364 297 23
130 FC2
JP 77%
6,292 37 1
131 CQC
GB 94%
6,038 38 -
132 Bento Analytics
US 98%
5,936 60 -
133 Intelligems
CA 35%
5,645 235 -
134 Microsoft Clarity
US 48%
5,548 69 2
135 Visitor.js
US 75%
5,545 29 2
136 Accaii
JP 99%
5,543 15 -
137 AB Tasty
FR 56%
5,452 251 19
138 LinkedIn
US 47%
5,409 113 7
139 Google Analytics Optout
DE 64%
5,285 50 -
140 AbuseIPDB
US 38%
5,100 444 29
141 Wipe Analytics
DE 91%
5,076 2 -
142 Dwanalytics
US 24%
4,916 356 7
143 Yahoo Tag Manager
JP 98%
4,900 226 3
144 Lead Forensics
GB 39%
4,776 86 3
145 Reputon
CA 33%
4,638 27 -
146 Gokwik
IN 53%
4,410 31 -
147 Pingdom RUM
US 39%
4,255 267 6
148 Blazy Drupal
US 18%
4,195 433 11
149 Argon Dashboard
US 34%
4,177 27 -
150 VWO
US 43%
4,121 53 2

155,744,823 websites run a Marketing & SEO technology. Pick any stack above and download its list, filtered to your exact market.

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