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Marketing & SEO

Top Web Analytics technologies by market share

423 Web Analytics technologies ranked by adoption across the web, with usage among the top 1M and top 10K most-visited sites. Every technology links to its full usage report, and every list is downloadable.

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Technologies tracked
423
Live sites detected
62.9M
In the top 1M sites
753.8K

Most used Web Analytics technologies

by sites detected
  1. 01 Google Analytics 14.2M
  2. 02 Google Tag Manager 14.2M
  3. 03 Cloudflare Browser Insights 9.5M
  4. 04 Google Analytics 4 7.5M
  5. 05 Google Site Kit 3.5M
  6. 06 Cloudflare Insight 3.5M
  7. 07 WordPress.com Stats 2.4M
  8. 08 Site Kit 1.5M
  9. 09 Facebook Pixel 1.3M
  10. 10 Google Call Conversion Tracking 594.3K

Web Analytics market share

share of detected sites

Top 150 Web Analytics technologies

of 423 tracked
# Technology Top market Total websites Among top 1M Among top 10K
01 Google Analytics
US 34%
14,232,235 164,581 1,084
02 Google Tag Manager
US 34%
14,173,016 166,344 1,311
03 Cloudflare Browser Insights
US 66%
9,537,491 87,683 774
04 Google Analytics 4
US 38%
7,480,580 96,912 662
05 Google Site Kit
US 26%
3,537,112 35,271 123
06 Cloudflare Insight
US 58%
3,503,022 70,731 627
07 WordPress.com Stats
US 55%
2,352,706 20,928 164
08 Site Kit
US 27%
1,509,237 18,139 80
09 Facebook Pixel
US 41%
1,270,677 17,348 78
10 Google Call Conversion Tracking
US 67%
594,333 4,246 187
11 51.la
US 48%
564,484 150 -
12 Yandex.Metrika
RU 78%
467,387 2,657 32
13 Snowplow Analytics
US 33%
341,581 4,169 87
14 Shopify Analytics
CA 61%
291,561 969 -
15 Plausible Analytics
NL 40%
282,725 2,582 56
16 Hotjar
US 65%
267,373 3,218 39
17 Crazy Egg
US 94%
159,401 962 35
18 Matomo Analytics
US 28%
155,587 3,334 42
19 Statcounter
US 49%
126,712 2,226 5
20 Tiktok Pixel
US 41%
105,951 1,427 8
21 Google Ads Conversion Tracking
US 34%
105,464 2,296 28
22 KnowBe4
US 60%
104,367 5,910 281
23 Umami
US 45%
92,701 573 3
24 Ahrefs Web Analytics
US 47%
88,625 1,806 30
25 Linkedin Insight Tag
US 40%
79,915 2,689 40
26 Infinity
US 76%
75,611 983 5
27 Ezoic
US 42%
72,238 2,354 17
28 Fathom Analytics
US 35%
68,988 1,156 22
29 URLStats
CA 99%
67,984 - -
30 AliCloud OSS (Object Storage Service)
US 47%
58,981 125 1
31 VK
RU 91%
55,568 988 10
32 PayPal Marketing Solutions
US 55%
54,034 445 1
33 CNZZ
CN 36%
48,007 130 -
34 Urchin 
US 34%
44,181 1,557 10
35 Amp Analytics
US 53%
41,670 451 3
36 Ringba
US 100%
40,266 2 -
37 Callrail
US 90%
39,960 248 -
38 Clicky
US 52%
37,930 1,109 6
39 Pardot
US 49%
36,252 5,773 466
40 CNZZ Analytics (Umeng)
CN 46%
29,079 91 -
41 Facebook
US 45%
27,767 427 32
42 OpenTelemetry
US 66%
27,724 114 7
43 Ahoy
US 73%
27,272 177 4
44 TrackJs
US 36%
26,165 312 4
45 Datadog RUM
KR 39%
22,748 59 -
46 Zoho CRM
US 37%
20,688 168 2
47 Twitter Pixel
US 51%
19,254 1,040 18
48 Shinystat
IT 86%
18,646 358 -
49 Firebase Analytics
US 43%
17,975 363 2
50 Contentsquare
US 34%
16,853 329 6
51 Adobe Analytics
US 66%
15,816 398 5
52 WhatConverts
US 77%
14,503 89 1
53 Rambler Counter
RU 89%
14,445 306 3
54 Rambler
RU 89%
14,127 284 1
55 Bugsnag
US 70%
13,775 152 6
56 Baidu Tongji Analytics
CN 38%
12,733 108 4
57 Adobe Experience Platform Launch
US 60%
12,646 256 6
58 Simple Analytics
US 48%
12,567 295 6
59 Dynatrace RUM
US 24%
12,312 635 22
60 Zipkin
DE 66%
11,921 96 17
61 Lucky Orange
US 46%
11,911 226 2
62 Dynatrace
US 38%
11,377 1,819 204
63 ByteDance
CN 56%
10,847 6 -
64 Piano Analytics
FR 96%
10,618 134 9
65 Zgo
US 57%
10,211 183 3
66 GoatCounter
US 57%
10,160 177 2
67 LOGLY Audience Analytics
JP 100%
9,132 66 -
68 Etracker
DE 81%
8,976 336 4
69 Swetrix
US 81%
8,432 11 -
70 Baidu Push
HK 63%
8,259 1 -
71 Datadog
US 29%
7,110 279 6
72 Visitor Tracking
US 73%
6,798 40 -
73 UTMify
BR 70%
6,796 2 -
74 Pirsch Analytics
US 46%
6,379 114 -
75 Amplitude Analytics
US 43%
6,364 297 23
76 FC2
JP 77%
6,292 37 1
77 Bento Analytics
US 98%
5,936 60 -
78 Microsoft Clarity
US 48%
5,548 69 2
79 Visitor.js
US 75%
5,545 29 2
80 Accaii
JP 99%
5,543 15 -
81 Wipe Analytics
DE 91%
5,076 2 -
82 Dwanalytics
US 24%
4,916 356 7
83 Yahoo Tag Manager
JP 98%
4,900 226 3
84 Lead Forensics
GB 39%
4,776 86 3
85 Gokwik
IN 53%
4,410 31 -
86 Pingdom RUM
US 39%
4,255 267 6
87 VWO
US 43%
4,121 53 2
88 Snowplow
US 44%
4,091 109 12
89 Siteimprove Analytics
US 60%
4,001 428 19
90 DataFast
US 67%
3,786 88 -
91 Site Meter
US 65%
3,772 110 -
92 SpyCloud
US 44%
3,754 486 45
93 Tealium
US 29%
3,583 363 35
94 The Hotels Network
US 26%
3,501 65 -
95 SmartLog Analytics
KR 85%
3,429 16 -
96 Quantum Metric
US 74%
3,318 53 3
97 AWStats
FR 60%
3,232 39 1
98 Visitor Counters
US 29%
2,999 28 -
99 Mixpanel
US 55%
2,961 987 179
100 Acquia Optimize (Monsido)
US 63%
2,879 491 8
101 W3Counter
US 57%
2,864 38 -
102 Loader.io
US 49%
2,852 561 37
103 Rybbit
US 51%
2,839 37 -
104 Google Analytics Enhanced eCommerce
US 71%
2,806 30 -
105 Quantcast Measure
US 68%
2,743 172 4
106 New Relic
US 44%
2,699 402 49
107 Attribution
US 61%
2,681 81 4
108 Logrocket
US 60%
2,456 71 1
109 BixGrow
CA 46%
2,415 18 -
110 Twitter Analytics
US 45%
2,366 55 1
111 Flurry
US 85%
2,361 6 -
112 Everflow
US 79%
2,348 24 1
113 SiteWit
US 28%
2,265 4 -
114 SuperCounters Widget
US 42%
2,264 25 -
115 Clearbit
US 54%
2,261 128 6
116 ActiveDemand
US 74%
2,242 7 -
117 Albacross
US 24%
2,144 39 -
118 Hupso
US 32%
2,134 55 -
119 Decibel
US 67%
2,131 14 -
120 Ensighten
US 73%
1,992 149 7
121 Site24x7
US 43%
1,972 317 34
122 Infusionsoft
US 69%
1,947 42 1
123 Yottaa
US 88%
1,938 68 3
124 eXTReMe Tracking
US 31%
1,808 47 -
125 Firebase Performance Monitoring
US 78%
1,792 19 -
126 SuperStats
US 97%
1,726 14 -
127 Feedjit
US 57%
1,714 37 -
128 Chartbeat
US 53%
1,702 670 56
129 Marchex
US 92%
1,697 14 -
130 Appsflyer
US 65%
1,678 14 -
131 Medallia
US 48%
1,624 29 -
132 OpenPanel
US 54%
1,596 33 -
133 Probely
US 48%
1,583 148 8
134 Tongjiniao
HK 50%
1,539 2 -
135 .io Analytics
GB 71%
1,509 140 12
136 Leadoo
FI 58%
1,470 79 -
137 Pendo
US 72%
1,433 651 156
138 ConvertFlow
US 57%
1,422 25 3
139 Gemius
PL 53%
1,386 132 5
140 Histats
IT 50%
1,385 29 -
141 MyCounter
UA 75%
1,289 29 -
142 Adjust
JP 66%
1,273 19 -
143 Navrcholu
CZ 94%
1,265 29 -
144 Pozvonim
RU 96%
1,212 3 -
145 Alexa Certified Site Metrics
US 40%
1,184 31 -
146 phpMyVisites
FR 67%
1,177 5 -
147 SpeedCurve
US 33%
1,148 147 20
148 Trace My IP
US 56%
1,137 10 -
149 Skai
US 73%
1,083 12 -
150 Overtracking
ES 38%
1,045 22 -

62,947,590 websites run a Web Analytics technology. Pick any stack above and download its list, filtered to your exact market.

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TLD & country data per website

Firmographics: headcount, year founded, industry

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