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Top eCommerce Technologies by Marketshare and Usage Report

This report presents a comprehensive overview of leading eCommerce technologies ranked by global market share and active usage across the web. It highlights adoption trends among the top 1M and top 10k sites, offering a clear view of the platforms shaping modern digital commerce.

Web Analytics Stacks Marketshare

Top Web Analytics Stacks

Rank Stack
The name of the technology stack used by a website.
Total Websites
Total number of websites globally detected using this technology stack.
Among 1m Sites
How many of the top 1 million most-visited websites use this technology stack.
Among 10k Sites
How many of the top 10,000 highest-traffic websites rely on this technology stack.
1   Google Tag Manager 6,998,345 355,940 4,075
2   WordPress.com Stats 1,163,494 41,306 756
3   Cloudflare Browser Insights 846,531 97,875 1,899
4   Google Call Conversion Tracking 785,946 23,473 587
5   Google Analytics 287,493 15,046 351
6   51.la 217,593 249 1
7   CNZZ 97,877 252 -
8   Google Ads Conversion Tracking 97,555 5,803 123
9   Statcounter 95,222 4,022 14
10   KnowBe4 94,847 6,727 295
11   CNZZ Analytics (Umeng) 78,914 195 -
12   Plausible Analytics 69,092 4,726 106
13   Pardot 52,938 8,506 565
14   Google Tag Manager 49,314 7,459 575
15   Urchin  43,194 2,744 19
16   Infinity 42,059 1,129 6
17   Callrail 37,831 555 -
18   Facebook 37,455 620 39
19   Ahrefs Web Analytics 36,002 2,821 77
20   URLStats 33,162 3 -
21   Clicky 32,241 2,514 41
22   VK 32,133 1,954 40
23   Fathom Analytics 27,098 2,119 42
24   Amp Analytics 26,811 1,138 11
25   Crazy Egg 24,830 2,454 141
26   PayPal Marketing Solutions 21,939 768 18
27   FC2 15,021 47 1
28   Yandex.Metrika 14,032 782 16
29   Umami 12,807 623 3
30   Shinystat 12,593 619 2
31   OpenTelemetry 12,266 223 20
32   Rambler Counter 11,740 634 12
33   WhatConverts 11,712 179 2
34   Baidu Tongji Analytics 11,058 183 8
35   Lucky Orange 8,826 533 13
36   Tiktok Pixel 7,820 957 6
37   Etracker 7,669 840 32
38   Dwanalytics 7,585 1,030 22
39   Google Analytics 7,551 424 -
40   Zoho CRM 7,204 317 6
41   Firebase Analytics 6,942 762 9
42   Dynatrace 6,801 1,469 199
43   Facebook Pixel 6,670 319 8
44   Tealium 6,616 1,065 185
45   Site Meter 6,486 188 1
46   Baidu Push 6,200 8 -
47   Matomo Analytics 6,142 1,160 44
48   Snowplow 6,082 244 25
49   LOGLY Audience Analytics 5,950 132 -
50   Bugsnag 5,811 376 21
51   Feedjit 5,798 66 -
52   Adobe Analytics 5,795 756 14
53   Lead Forensics 5,620 217 5
54   ByteDance 5,448 37 2
55   Siteimprove Analytics 5,217 1,239 106
56   Yahoo Tag Manager 5,204 381 10
57   Twitter Analytics 5,104 121 2
58   Acquia Optimize (Monsido) 5,082 1,498 28
59   Bento Analytics 4,977 118 -
60   Ezoic 4,802 280 9
61   Simple Analytics 4,662 514 17
62   Pingdom RUM 4,598 751 25
63   Yandex Metrica 4,449 76 -
64   Wipe Analytics 4,386 6 -
65   .io Analytics 4,275 904 46
66   Ensighten 4,200 444 38
67   Quantcast Measure 4,174 418 8
68   SpyCloud 3,500 535 51
69   SuperStats 3,496 44 -
70   Alexa Certified Site Metrics 3,321 69 -
71   Zgo 3,314 254 6
72   Yottaa 3,245 271 13
73   Contentsquare 3,244 173 -
74   Chartbeat 3,235 2,136 186
75   Clearbit 3,188 380 25
76   VWO 3,111 170 7
77   Accaii 3,086 25 -
78   Google Analytics 3,036 113 8
79   Datadog 2,950 248 18
80   Skai 2,919 75 -
81   Piwik 2,697 259 25
82   Piano Analytics 2,634 345 27
83   W3Counter 2,603 57 -
84   BigCommerce Big Open Data Layer 2,474 48 -
85   Pirsch Analytics 2,442 215 2
86   Amplitude Analytics 2,338 524 59
87   Flurry 2,304 13 -
88   Ringba 2,304 4 -
89   Marchex 2,235 44 -
90   Infusionsoft 2,183 54 1
91   Visitor Tracking 2,175 84 -
92   New Relic 2,124 505 71
93   Swetrix 2,098 16 -
94   Mixpanel 2,067 1,005 189
95   SpeedCurve 2,055 830 71
96   Logrocket 2,017 200 10
97   TrackJs 2,011 126 11
98   MicrosoftAds Conversion Tracking 1,887 - -
99   Gokwik 1,884 80 -
100   Histats 1,840 63 -
101   The Hotels Network 1,822 74 -
102   Tongjiniao 1,768 5 -
103   Site24x7 1,740 348 37
104   DomReaper 1,731 - -
105   Digioh 1,684 392 13
106   SuperCounters Widget 1,645 37 -
107   eXTReMe Tracking 1,558 83 -
108   ActiveDemand 1,544 13 -
109   Hotjar 1,521 307 14
110   Tencent Analytics (腾讯分析) 1,501 6 -
111   Commanders Act TagCommander 1,488 272 19
112   Appsflyer 1,466 48 -
113   Digital.gov 1,454 438 127
114   Visitor Counters 1,441 54 -
115   PatientPop 1,269 2 -
116   Leadoo 1,254 170 -
117   MediaMath 1,190 192 -
118   ConvertFlow 1,185 58 6
119   Microsoft Clarity 1,181 66 2
120   comScore 1,173 597 42
121   SmartLog Analytics 1,148 12 -
122   MyCounter 1,141 38 -
123   Probely 1,106 141 9
124   Google Analytics 1,050 4 -
125   Hupso 1,037 31 -
126   Albacross 966 53 -
127   Pendo 951 581 122
128   Everflow 945 66 1
129   Retainful 927 18 -
130   Adobe Target 923 60 22
131   LiveBy 904 1 -
132   Luigi’s Box 881 99 -
133   phpMyVisites 871 15 -
134   DebugBear 867 161 9
135   Attribution 865 123 11
136   Club Management Software 854 42 -
137   Trace My IP 839 20 -
138   SiteWit 838 13 -
139   Allstate 833 13 -
140   Oracle Moat Measurement 833 115 17
141   DataFast 821 90 -
142   Navrcholu 802 37 -
143   Plerdy 786 52 2
144   InfoOnline.de 785 165 5
145   Signifyd 778 110 5
146   Google Site Kit 777 68 -
147   Splunk AppDynamics RUM 742 115 13
148   Gemius 691 104 7
149   QuoteMedia 689 68 3
150   Linkedin Insight Tag 670 70 3
151   Sendlane 654 69 -
152   Nocodelytics 642 30 -
153   Pozvonim 633 4 -
154   Alexa Metrics 632 67 1
155   Roobrik 632 5 -
156   Gostats 605 24 -
157   Overtracking 602 46 -
158   Opentracker 597 31 2
159   CANDDi 589 36 -
160   Survicate 582 442 -
161   Beam Analytics 580 32 -
162   Instana 573 87 6
163   Tinylytics 563 19 -
164   Cabin Analytics 563 63 4
165   MyStat 561 10 -
166   Firebase Performance Monitoring 557 45 -
167   Acquia Lift 548 86 14
168   AgentLocator 547 - -
169   Publytics 543 133 -
170   LiveRamp 538 284 99
171   Humblytics 520 38 -
172   Adjust 520 23 -
173   Kilkaya 512 310 4
174   Woopra 511 26 2
175   Nedstat Basic 507 14 -
176   Splitbee 502 28 -
177   AliCloud OSS (Object Storage Service) 488 1 -
178   Benchmetrics 484 15 -
179   Clickheat 471 28 1
180   Fou Analytics 463 107 27
181   Twitter Counter 454 14 -
182   Hypestat 442 - -
183   Usermaven 429 16 -
184   ResponseiQ 426 12 -
185   Dark Visitors 412 88 5
186   Micro Analytics 406 16 -
187   UTMify 394 4 -
188   Season Effects 377 11 -
189   MindMatrix 374 1 -
190   Patient Prism 365 3 -
191   Rentgrata Widget 365 - -
192   Navattic 363 110 12
193   WildJar 361 3 -
194   Tableau 352 85 -
195   Angulartics 350 12 -
196   Changyan 347 - -
197   Audiology Design 345 1 -
198   Analyzati 342 9 -
199   Wogaa Singapore 342 170 2
200   Staple 330 5 -
201   Linqia 325 7 -
202   Snoobi 322 31 -
203   Webtrends 319 45 4
204   Clixtell 310 2 -
205   Optinly 309 40 -
206   HubSpot Analytics 305 14 1
207   Medallia 301 41 4
208   Fireside 298 14 -
209   Datadog RUM 297 4 -
210   PlumX Metrics 294 33 1
211   Northbeam 293 45 -
212   CallTracking 288 8 -
213   TagPilot 288 14 1
214   Hockeystack 286 19 -
215   Simprosys Apps 286 8 -
216   Stats Tools 283 16 -
217   Conversion Tracking 282 11 -
218   Zoominfo 281 20 6
219   Surly 271 48 -
220   Navegg 271 29 -
221   True Hits 269 18 -
222   ContactPigeon 264 29 -
223   Nimbata Call Tracking 258 2 -
224   LeaseHawk 253 - -
225   LeadIn 248 5 -
226   Tableau 245 37 1
227   Reinvigorate 243 26 1
228   UserLocal 241 - -
229   Loggly 238 19 -
230   Rocket Referrals 230 2 -
231   Agency360 225 2 -
232   Qubit Opentag 222 25 -
233   Cloudflare Insight 218 7 -
234   ProofFactor 217 3 -
235   Freelogs 215 2 -
236   Quantum Metric 211 42 1
237   Webeyez 209 12 -
238   Webstat 208 12 -
239   Kommo 205 2 -
240   Leadboxer 202 14 -
241   Komito 198 2 -
242   Matomo Cloud 197 36 1
243   OpenPanel 192 23 -
244   TelemetryDeck 192 30 -
245   Leadfox 192 6 -
246   Abralytics 190 9 -
247   SiteVibes 189 28 -
248   neocamino 178 5 -
249   Google Universal Analytics 176 14 1
250   TrackDuck 172 11 -
251   Smartocto 166 126 7
252   Cookie Assistant 166 1 -
253   Analyzely 164 6 -
254   Propeller Tracking 150 1 -
255   BenchmarkONE 139 13 -
256   Avanser 134 2 -
257   CallRevu 134 - -
258   Leadinsite Analytics 133 1 -
259   ThriveHive 132 - -
260   Moostik 128 3 -
261   Service Analytics 126 - -
262   Analyzz 123 5 -
263   Serviceform 122 7 -
264   Resorts and Lodges Tracking 121 3 -
265   Phonewagon 119 - -
266   Child Care CRM 118 1 -
267   Loader.io 107 31 3
268   Putler 106 13 -
269   EngageBay 103 3 -
270   TinyAnalytics 101 5 -
271   ProStats 99 1 -
272   PostHog 93 21 3
273   Dealer Teamwork 75 - -
274   LL Analytics 64 3 -
275   Algolia/Analytics 18 1 -
276   Twitter Pixel 5 1 -
277   Omnibees 5 - -
278   TrackBee 1 - -
279   Facebook Tracking 1 1 -
280   Akamai mPulse 0 - -
281   Analysys Ark 0 - -
282   Gauges 0 - -
283   GrowingIO 0 - -
284   MetricsCube 0 - -
285   Quanta 0 - -
286   Sprocket 0 - -
287   Tallentor Widget 0 - -
288   WebMetric 0 - -
289   Pinterest Analytics 0 - -
290   BixGrow 0 - -
291   Snowplow Analytics 0 - -
292   Ahoy 0 - -
293   Shopify Analytics 0 102 -
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Technology by Top Countries
  • United States
    6,343,646
  • Canada
    896,238
  • Japan
    576,635
  • Germany
    563,406
  • France
    388,999
  • United Kingdom
    317,022
  • The Netherlands
    266,004
  • Russia
    130,787
  • Italy
    128,562
Technology by Top Websites
  • Top 10k
    12,209
  • Top 1 Million
    629,836
  • Entire Internet
    11,806,897
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