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Marketing & SEO

Tag Management technologies by market share

23 Tag Management technologies ranked by adoption across the web, with usage among the top 1M and top 10K most-visited sites. Every entry links to its full usage report, and every list is downloadable.

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Technologies tracked
23
Live websites detected
287K
In the top 1M sites
20.08K

Most used Tag Management technologies

by sites detected
  1. 01 Adobe Experience Platform Launch 112K
  2. 02 Cloudflare Zaraz 61.24K
  3. 03 Tealium iQ Tag Management 34.77K
  4. 04 Google Tag (Drupal module) 29.06K
  5. 05 Yahoo Tag Manager 11.78K
  6. 06 Matomo Tag Manager 6.11K
  7. 07 Adobe Dynamic Tag Management (DTM) 5.77K
  8. 08 CDC Google Tag Manager (PrestaShop module) 3.8K
  9. 09 Google Tag Manager for Shopware 6 (codiverse) 3.16K
  10. 10 Webmatch Tag Manager for Shopware (WbmTagManager) 2.84K

Tag Management market share

share of detected sites

All Tag Management technologies

23 tracked
# Technology Top market Total websites Among top 1M Among top 10K
01 Adobe Experience Platform Launch
US 47%
112,486 6,718 297
02 Cloudflare Zaraz
US 48%
61,244 2,517 18
03 Tealium iQ Tag Management
US 72%
34,774 1,918 101
04 Google Tag (Drupal module)
US 35%
29,063 3,243 78
05 Yahoo Tag Manager
JP 99%
11,782 1,212 25
06 Matomo Tag Manager
FR 37%
6,107 155 1
07 Adobe Dynamic Tag Management (DTM)
US 31%
5,771 1,544 111
08 CDC Google Tag Manager (PrestaShop module)
FR 40%
3,796 351 -
09 Google Tag Manager for Shopware 6 (codiverse)
DE 59%
3,163 214 -
10 Webmatch Tag Manager for Shopware (WbmTagManager)
DE 59%
2,836 230 2
11 Staple
US 38%
2,529 133 -
12 Ensighten
US 71%
2,321 380 22
13 Commanders Act TagCommander
FR 50%
2,069 443 22
14 Tealium for JavaScript (utag.js)
US 30%
1,558 233 24
15 Addingwell
FR 53%
1,463 240 -
16 Mageplaza Google Tag Manager
US 15%
1,351 164 1
17 Anowave Ec (Magento extension)
NL 21%
1,275 209 1
18 TagPilot
ES 14%
950 22 -
19 AdPage
NL 67%
884 44 -
20 Signal
US 93%
870 59 3
21 Shop Studio Google Tag Manager (Shopware)
DE 74%
241 23 -
22 Bis2Bis Gerenciador de Scripts
BR 100%
181 9 -
23 TAGinstall
US 28%
168 20 -

286,882 websites run Tag Management technologies. Pick any stack above and download its list, filtered to your exact market.

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Every report includes

More than a list of domains

Complete domain list, up to 1M sites per report

Popularity score, based on total citations across the web

TLD & country data per website

Firmographics: headcount, year founded, industry

Up to 20 data points per site. Data point availability varies by website and report.

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