CMS Statistics 2026: WordPress, Wix, Squarespace and Shopify Usage Across the Web
38.6% of the web runs a content management system on its main website: 69,230,731 of the 179,246,665 live websites we read across the entire internet. WordPress alone is 18.2% of the web and 47.0% of every site running a platform we can name. The platform that builds the most websites and the platform that builds the most important websites are not the same one, and the distance between them is about a thousand to one.
- 38.6% of the web runs a content management system on its main website: 69,230,731 of the internet's 179,246,665 live websites. The other 110,015,934 run none we can name.
- 18.2% of the web runs WordPress: 32,540,605 websites. That is 47.0% of every site running a platform we can name.
- WordPress's share of platform-built sites falls from 60.0% in the top million to 47.0% across the whole internet. The widely quoted figure is a top-of-the-web measurement, and the long tail it never reaches belongs to Squarespace, Wix and GoDaddy.
- 61.4% of the web runs no content management system we can name, and that group splits in two. 56,165,147 websites, 31.3% of the internet, are custom built and carry real front-end technology. The other 53,850,787 carry no platform and no front-end technology: a certificate, an analytics tag or a hosting provider's markers, and nothing that says how the page was built.
- Only 14.0% of the top 1,000 websites run a named platform, and 15.5% of the top 10,000, against 38.6% of the web. The higher a website ranks, the less likely it was built on a content management system at all.
- Squarespace is the second largest platform on the internet with 9,241,541 websites and 1,725 of them in the top million. One Squarespace site in 5,357 reaches the top million; one Salesforce Commerce Cloud site in 5 does.
- Adobe Experience Manager runs 167 of the top 10,000 websites on an install base of 108,730. That is more of the top 10,000 than Wix, Squarespace, GoDaddy, Duda and Weebly hold between them, 40 sites on 25.3 million installs.
- WooCommerce is WordPress. It is a WordPress plugin, it runs on 12.9% of WordPress sites, 4,199,002 of them, and counting it as a platform beside WordPress counts every one of those websites twice.
- Five platforms built 88.1% of every website that runs on one. Elementor, a WordPress plugin, runs on 10,354,532 websites on its own, more than Squarespace holds in total.
- WordPress runs 87.4% of Japan's platform-built websites and 42.5% of Russia's, where the domestic platform 1C-Bitrix holds 9.2%. Top level domains sort the same way: of the .store websites that run a platform, 74.0% are Shopify stores, against 9.0% of .com's.
38.6% of the web runs a content management system
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We read the technology of every website on the internet we could reach. 374,838,419 domains carry some detectable technology, and 179,246,665 of them carry at least one technology beyond hosting, DNS and mail, which is what a served page leaves behind. That is the web in this report, and every share below is a share of it.
69,230,731 of those websites, 38.6%, run one of 92 content management systems, site builders or store platforms on their main site. The other 110,015,934 run none we can name.
Store platforms are counted alongside publishing platforms throughout, because Shopify and Magento manage content, templates and pages the way a publishing system does, and the question this report answers is how the web is built rather than what a vendor calls itself. Detection reads the main website and nothing below it, which the methodology sets out in full.
Every CMS market share figure in circulation is a share of this minority, and most of them never say which minority.
18.2% of the web runs WordPress
| Platform | Websites | Share of the web |
|---|---|---|
 WordPress | 32,540,605 | 18.15% |
 Squarespace | 9,241,541 | 5.16% |
 Wix | 7,837,301 | 4.37% |
 GoDaddy Website Builder | 6,471,021 | 3.61% |
 Shopify | 5,619,837 | 3.14% |
 WooCommerce | 4,199,002 | 2.34% |
 Duda | 922,237 | 0.51% |
 Weebly | 865,229 | 0.48% |
 Joomla | 702,007 | 0.39% |
 Hostinger Website Builder | 694,989 | 0.39% |
 Tilda | 622,706 | 0.35% |
 Webflow | 580,025 | 0.32% |
| Zyro Website Builder | 547,183 | 0.31% |
 Drupal | 351,896 | 0.20% |
 MyWebsite Creator | 344,419 | 0.19% |
 Jimdo | 336,355 | 0.19% |
 Blogger | 267,127 | 0.15% |
 Framer | 245,661 | 0.14% |
 Magento | 202,883 | 0.11% |
 TYPO3 | 201,464 | 0.11% |
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WordPress runs 32,540,605 websites, 18.2% of the internet and 47.0% of every site on a platform. Squarespace is second at 9,241,541, Wix third at 7,837,301, the GoDaddy Website Builder fourth at 6,471,021 and Shopify fifth at 5,619,837.
That is not the 43% everyone quotes, and both numbers are right. Every published CMS count measures a ranked sample, the HTTP Archive Web Almanac included, for the same reason: fetching the whole internet is the expensive part and a ranked list is free. Among the top million websites that run a platform, WordPress is 60.0%, which reproduces the published market share almost exactly. Across the whole internet the same measure is 47.0%.
The gap is the long tail. Published CMS shares are measured on the top ten million sites, and the internet is eighteen times larger than that. Down there the site builders take over: Squarespace, Wix and GoDaddy hold 13.4%, 11.3% and 9.4% of platform-built sites and are almost absent from the top of the ranking.
Concentration at the top of this chart is extreme. Those five platforms account for 88.1% of every website built on a platform, 60,987,280 sites, and 86 of the 92 platforms we track hold under a million websites each.
WordPress's dominance is real, and the number attached to it is measured on a slice of the web about half a percent of its size.
31.3% of the web is custom built, with no platform under it
| Technology | What it is | Websites with no platform | Share of the web with no platform | Of its own installs |
|---|---|---|---|---|
 Google Fonts | Web font service | 18,122,477 | 16.5% | 43.0% |
 jQuery | JavaScript library | 15,023,844 | 13.7% | 34.4% |
 Bootstrap | CSS framework | 9,594,668 | 8.7% | 62.4% |
 Font Awesome | Icon set | 8,195,232 | 7.4% | 37.5% |
 React | JavaScript framework | 3,911,668 | 3.6% | 31.6% |
 Swiper | JavaScript library | 2,308,261 | 2.1% | 25.4% |
 Modernizr | JavaScript library | 1,364,913 | 1.2% | 42.2% |
 Slick | JavaScript library | 1,261,484 | 1.2% | 32.6% |
 Tailwind CSS | CSS framework | 927,569 | 0.8% | 78.1% |
 Express | Server framework | 819,365 | 0.7% | 88.9% |
 Vue.js | JavaScript framework | 613,623 | 0.6% | 40.3% |
 Laravel | Server framework | 563,240 | 0.5% | 86.5% |
 Ruby on Rails | Server framework | 528,296 | 0.5% | 76.8% |
 Nuxt.js | JavaScript framework | 448,826 | 0.4% | 97.7% |
 GSAP | JavaScript library | 412,532 | 0.4% | 30.9% |
 Lodash | JavaScript library | 312,132 | 0.3% | 6.2% |
 Astro | JavaScript framework | 290,363 | 0.3% | 93.5% |
 CodeIgniter | Server framework | 229,795 | 0.2% | 87.6% |
 Vite | Build tool | 177,629 | 0.2% | 99.6% |
 Svelte | JavaScript framework | 172,158 | 0.2% | 96.7% |
 Django | Server framework | 160,733 | 0.2% | 97.7% |
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The 61.4% of the web that runs no content management system is two different populations, and they are almost exactly the same size.
56,165,147 websites, 31.3% of the internet, are custom built. They carry real front-end technology and no platform: hand written code, a framework, a static site generator, or an application that happens to have a marketing page attached. The other 53,850,787, 30.0% of the internet, carry no platform and no front-end technology.
Start with the custom half. The table below mixes four different kinds of thing and the distinction matters: jQuery is a library, Bootstrap is a CSS framework, Laravel is a server framework and Google Fonts is a font service. Only the last column tells you whether a technology belongs to this half of the web or the other one.
By that column the answer is unambiguous. 99.6% of every Vite build on the internet sits outside a platform, 97.7% of Django, 97.7% of Nuxt, 96.7% of Svelte, 93.5% of Astro and 78.1% of Tailwind CSS. A developer building without a CMS reaches for a different shelf entirely.
The opposite case is Lodash, where only 6.2% of installs sit outside a platform. Nobody chose it: it arrived inside a WordPress plugin.
The other half is thinner than it sounds. Those 53,850,787 websites carry no library, no framework and no platform. What they do carry says little about how the page was built: 68.6% of them a certificate or security service, 29.2% an analytics or marketing tag, 17.3% a business tool, and nearly all of them a hosting provider's markers. Parked names, holding pages and redirect stubs are in here, and so is plain HTML that nobody has touched in a decade, and the crawl cannot tell those apart from a hand-written page that is simply finished.
So the internet splits three ways and the thirds are nearly equal: 38.6% built on a platform, 31.3% built by somebody who wrote code, and 30.0% that carries neither a platform nor any front-end code.
The most used platform is not the most important platform
| Where on the web | Runs a CMS | Sites running one | Sites in the band |
|---|---|---|---|
| Top 1,000 websites | 14.0% | 117 | 836 |
| Top 10,000 | 15.5% | 1,324 | 8,526 |
| Top 100,000 | 21.2% | 18,011 | 85,085 |
| Top 500,000 | 28.1% | 118,248 | 421,236 |
| Top million | 29.8% | 249,961 | 839,581 |
| Every ranked site, 4.4 million | 33.7% | 1,138,312 | 3,376,763 |
| The whole web | 38.6% | 69,230,731 | 179,246,665 |
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14.0% of the top 1,000 websites run a platform we can name. 15.5% of the top 10,000, 21.2% of the top 100,000, 28.1% of the top 500,000 and 29.8% of the top million. Across every ranked website we could read, 3,376,763 of them, it is 33.7%, and across the whole web 38.6%.
The ranking is the Tranco list, which is built from several traffic sources and is the standard academic reference for this kind of cut. It ranks infrastructure domains as well as websites, so each band below counts only the ranked domains that carry a technology beyond hosting, DNS and mail: 8,526 of the top 10,000, 839,581 of the top million.
A content management system solves a problem that gets less pressing as a site gets more important. The top of the web has engineers, so it has custom applications, static builds and headless back ends that leave no platform fingerprint on the page at all. A Next.js front end over Contentful, Sanity or Strapi is invisible to any detector reading the served HTML.
Popularity and platform adoption move in opposite directions, and any market share figure taken from a top-ranked sample will overstate the platforms that serve serious publishers and understate the ones that serve everybody else.
One Squarespace site in 5,357 reaches the top million
| Platform | Its sites in the top million | Sites in the top million | Its websites |
|---|---|---|---|
 Salesforce Commerce Cloud | 18.79% | 1,108 | 5,898 |
 Sitecore | 13.96% | 1,005 | 7,198 |
 BigCommerce | 5.39% | 1,925 | 35,715 |
 Adobe Experience Manager | 3.74% | 4,069 | 108,730 |
| Drupal | 3.44% | 12,112 | 351,896 |
 PrestaShop | 3.40% | 5,912 | 173,640 |
 HubSpot CMS | 2.47% | 2,721 | 110,059 |
| Magento | 1.89% | 3,831 | 202,883 |
| TYPO3 | 1.76% | 3,553 | 201,464 |
| Webflow | 1.03% | 5,983 | 580,025 |
| Shopify | 0.65% | 36,515 | 5,619,837 |
| Framer | 0.50% | 1,218 | 245,661 |
| WordPress | 0.46% | 149,889 | 32,540,605 |
| Joomla | 0.44% | 3,112 | 702,007 |
| Blogger | 0.28% | 735 | 267,127 |
| Tilda | 0.25% | 1,573 | 622,706 |
| Weebly | 0.03% | 271 | 865,229 |
| Duda | 0.03% | 267 | 922,237 |
| Wix | 0.02% | 1,809 | 7,837,301 |
| GoDaddy Website Builder | 0.02% | 1,359 | 6,471,021 |
| Squarespace | 0.02% | 1,725 | 9,241,541 |
| Jimdo | 0.01% | 31 | 336,355 |
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Salesforce Commerce Cloud, sold today as Agentforce Commerce, puts 18.8% of its websites in the top million. Sitecore manages 14.0% and Adobe Experience Manager 3.7%. Drupal, which is open source and free, reaches 3.4% on an install base a hundredth the size of WordPress's.
At the other end, 0.02% of Squarespace sites reach the top million, 0.02% of Wix sites and 0.02% of GoDaddy's. WordPress sits between the two worlds at 0.5%, and Webflow, which exports its own code, is the only builder that behaves like a developer tool, at 1.0%.
This is not a quality ranking. A Squarespace site belongs to a photographer, a restaurant or a consultancy that wants a brochure and a contact form, and it is not competing for a position in the top million. An enterprise commerce platform is bought by companies whose websites already have that traffic.
The builders sell to the people who are not trying to rank, which is most of the internet, and the enterprise platforms sell to the few thousand companies who already do. Both numbers are the product working.
WooCommerce is 12.9% of WordPress
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WooCommerce is a WordPress plugin. It runs on 4,199,002 websites and every one of them is a WordPress website, so it is 12.9% of WordPress rather than a platform standing beside it.
WordPress.com is the same story told about hosting rather than plugins. 1,750,961 websites run on Automattic's hosted service, 5.4% of WordPress. Separating it out is worth doing once, to see how small the hosted tier is against the self-hosted rest, and then putting back.
Elementor, also a plugin, is the same shape and much larger: 10,354,532 websites, 31.8% of WordPress, and more sites than Squarespace holds in total. For a third of WordPress users the content management system they actually touch is a page builder that replaced the WordPress editor.
This is where published CMS rankings go wrong in both directions. A ranking that lists WordPress and WooCommerce as separate platforms counts 4.2 million websites twice. A ranking that drops WooCommerce entirely misses the largest store platform on the internet by installations.
The unit that matters is the website, not the product name, and WordPress is one number with two very large things inside it.
91.0% of websites run exactly one platform
| Platforms detected on the site | Websites | Share of sites with one |
|---|---|---|
| One | 63,036,185 | 91.1% |
| Two | 5,905,680 | 8.5% |
| Three or more | 288,866 | 0.4% |
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63,036,185 websites run one platform, 5,905,680 run two and 288,866 run three or more.
The two-platform sites are not indecision. They are a store bolted onto a publisher, almost all of them WooCommerce on WordPress, plus a smaller group running a page builder that registers as a platform in its own right.
Nobody runs two content management systems on one website by choice, and at this scale the exceptions are migrations caught in progress.
14.8% of platform-built websites sell, 85.2% publish
| Platform | Websites | In the top million | In the top 10,000 | Its sites in the top million |
|---|---|---|---|---|
| Shopify | 5,619,837 | 36,515 | 77 | 0.65% |
| WooCommerce | 4,199,002 | 17,237 | 11 | 0.41% |
| PrestaShop | 173,640 | 5,912 | 0 | 3.40% |
| Magento | 202,883 | 3,831 | 7 | 1.89% |
| BigCommerce | 35,715 | 1,925 | 1 | 5.39% |
| Salesforce Commerce Cloud | 5,898 | 1,108 | 16 | 18.79% |
 OpenCart | 96,108 | 888 | 0 | 0.92% |
 Shopware | 28,569 | 575 | 0 | 2.01% |
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10,270,915 websites run a store platform, 5.7% of the web. 5,781,626 of them run a store platform alone and 4,489,289 run a store on top of a publishing platform.
Counted across the whole web, Shopify holds 5,619,837 websites and WooCommerce 4,199,002. Then Magento, now sold as Adobe Commerce, at 202,883 websites, PrestaShop at 173,640, OpenCart at 96,108, BigCommerce at 35,715 and Shopware at 28,569.
Counted inside the top million instead, the order barely moves at the head and collapses behind it: Shopify 36,515 websites, WooCommerce 17,237, PrestaShop 5,912, Magento 3,831 and BigCommerce 1,925. Every number in the table says which of the two it is.
The two leaders are not competing for the same merchant. WooCommerce is what a business already running WordPress adds when it starts selling, and it costs nothing to install. Shopify is what a business chooses when selling is the point, and it charges monthly from the first day.
Selling is a minority activity on the web, and the platform a store runs on is decided by what the company was doing before it had a store.
167 of the top 10,000 websites run Adobe Experience Manager
| Platform | Websites | In the top million | In the top 10,000 | Its sites in the top million |
|---|---|---|---|---|
| Adobe Experience Manager | 108,730 | 4,069 | 167 | 3.74% |
| Drupal | 351,896 | 12,112 | 151 | 3.44% |
| Webflow | 580,025 | 5,983 | 79 | 1.03% |
| Sitecore | 7,198 | 1,005 | 25 | 13.96% |
| TYPO3 | 201,464 | 3,553 | 13 | 1.76% |
 Optimizely CMS | 4,902 | 568 | 7 | 11.59% |
 Craft CMS | 46,348 | 1,080 | 7 | 2.33% |
 Progress Sitefinity | 4,669 | 498 | 5 | 10.67% |
 Magnolia CMS | 3,236 | 231 | 5 | 7.14% |
 Kentico | 13,246 | 401 | 3 | 3.03% |
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108,730 websites run Adobe Experience Manager, 0.06% of the web, and 167 of them are in the top 10,000. Sitecore runs 7,198 websites and holds 25 of the top 10,000. Drupal runs 351,896 and holds 151. Optimizely and Progress Sitefinity sit behind them on a few thousand sites each.
Set that against the builders. Wix holds 22 of the top 10,000, Squarespace 11, GoDaddy 5, Weebly 2 and Duda 0, on 25.3 million websites between them.
These platforms are invisible in every market share chart because every market share chart counts websites. Counted by audience rather than by installation, the ranking inverts completely.
The smallest install bases carry the largest audiences, and a chart of CMS market share tells you what the web is made of without telling you what the web is read on.
14.0% of WordPress sites carry a Bootstrap theme
| Platform | Carries Bootstrap | Sites on Bootstrap | Carries Tailwind | Carries Foundation or UIkit |
|---|---|---|---|---|
| Joomla | 61.7% | 433,279 | 0.0% | 18.4% |
| Drupal | 23.6% | 83,124 | 0.2% | 1.6% |
| WooCommerce | 22.4% | 940,385 | 1.0% | 1.7% |
| WordPress | 14.0% | 4,567,425 | 0.7% | 1.2% |
| Shopify | 2.9% | 162,747 | 0.1% | 0.1% |
| GoDaddy Website Builder | 1.7% | 110,220 | 0.1% | 0.1% |
| Webflow | 1.0% | 5,977 | 0.1% | 0.0% |
| Wix | 0.2% | 12,486 | 0.0% | 0.0% |
| Squarespace | 0.1% | 12,303 | 0.0% | 0.0% |
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A platform decides how much of the design the owner gets to choose, and the split is absolute. 61.7% of Joomla sites carry Bootstrap, because Joomla ships it in the templates. 14.0% of WordPress sites do, 4,567,425 websites, because a WordPress theme is somebody else's code and a great many theme authors started from Bootstrap.
On the closed builders it is close to nothing: 0.16% of Wix sites and 0.13% of Squarespace sites. Not because their owners prefer the house style, but because there is nowhere to put a stylesheet.
Tailwind barely registers anywhere on a platform. The highest is WooCommerce at 1.0%, against 78.1% of all Tailwind installs sitting outside a platform entirely.
An open platform inherits the whole front-end ecosystem and a closed one inherits none of it, and that is visible in the markup of tens of millions of websites.
WordPress is 87.4% of Japan and 42.5% of Russia
| Country | Websites on a platform | WordPress | Wix | Squarespace | Shopify | Joomla |
|---|---|---|---|---|---|---|
| Japan | 430,612 | 87.4% | 4.2% | 0.3% | 3.7% | 0.1% |
| Romania | 140,893 | 86.1% | 1.7% | 0.3% | 3.6% | 2.5% |
| Poland | 483,365 | 84.6% | 1.3% | 0.2% | 1.4% | 6.4% |
| Hungary | 143,362 | 79.3% | 2.4% | 0.3% | 2.0% | 5.4% |
| Greece | 130,162 | 78.5% | 2.7% | 0.4% | 2.0% | 8.5% |
| South Africa | 184,951 | 78.4% | 6.4% | 1.1% | 5.7% | 2.0% |
| Spain | 274,874 | 76.4% | 1.9% | 0.5% | 3.7% | 1.8% |
| Italy | 574,150 | 76.2% | 3.2% | 0.7% | 3.4% | 4.8% |
| Netherlands | 612,774 | 75.5% | 4.5% | 1.6% | 4.2% | 2.5% |
| France | 625,050 | 70.9% | 7.6% | 1.3% | 4.2% | 2.0% |
| Brazil | 454,612 | 70.0% | 16.8% | 0.3% | 2.6% | 1.0% |
| Denmark | 208,518 | 68.8% | 3.7% | 2.3% | 4.7% | 1.7% |
| Czechia | 227,485 | 68.4% | 4.1% | 0.4% | 1.6% | 5.4% |
| Sweden | 277,710 | 63.7% | 4.9% | 3.1% | 7.9% | 1.0% |
| India | 248,217 | 62.2% | 5.7% | 1.7% | 9.4% | 0.4% |
| Germany | 2,117,341 | 58.8% | 5.6% | 1.5% | 4.0% | 4.3% |
| Mexico | 123,778 | 58.7% | 9.2% | 3.0% | 7.8% | 1.5% |
| Belgium | 208,563 | 57.2% | 12.0% | 2.5% | 3.4% | 2.3% |
| Austria | 268,379 | 53.6% | 8.2% | 1.3% | 2.5% | 4.1% |
| United Kingdom | 1,106,186 | 48.6% | 18.4% | 9.5% | 7.2% | 0.8% |
| Australia | 516,991 | 48.5% | 13.8% | 11.6% | 11.0% | 0.9% |
| Switzerland | 519,042 | 48.1% | 15.8% | 2.9% | 4.2% | 3.6% |
| Canada | 441,679 | 46.3% | 14.8% | 12.1% | 8.6% | 0.8% |
| Russia | 1,052,432 | 42.5% | 0.5% | 0.0% | 0.7% | 4.8% |
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Country here is the ccTLD, the country code top level domain the owner registered, not where the site is hosted. That distinction is not pedantry: hosted platforms geolocate to their vendor, and the hosting view puts 3,870,540 Shopify storefronts in Canada, because Shopify's servers are in Ottawa.
WordPress runs 87.4% of Japan's platform-built sites, 84.6% of Poland's and 86.1% of Romania's. It runs 42.5% of Russia's, the lowest share of any large market, because Russia is the one country with a serious domestic platform: 1C-Bitrix holds 9.2% there and almost nothing anywhere else. Germany is the other local story, with TYPO3 at 3.6% of Germany's platform-built sites against a fraction of a percent worldwide.
The site builders sort by language and wealth rather than by geography. Wix takes 18.4% of the United Kingdom's platform-built sites and 16.8% of Brazil's; Squarespace takes 12.1% of Canada's and 11.6% of Australia's and is nowhere in continental Europe. Joomla survives in Greece at 8.5% and Poland at 6.4%, long after it faded elsewhere.
A country's platform mix is decided by which vendor bought local advertising ten years ago and which one shipped a translated admin panel, and those decisions have outlived the companies that made them.
74.0% of platform-built .store websites are Shopify stores
| TLD | Registered domains | Websites on a platform | WordPress | Shopify | Wix | Squarespace | GoDaddy |
|---|---|---|---|---|---|---|---|
| .com | 202,919,023 | 40,397,811 | 39.6% | 9.0% | 13.6% | 17.4% | 12.6% |
| .org | 15,508,826 | 3,152,781 | 47.1% | 1.8% | 12.7% | 21.1% | 9.3% |
| .de | 16,929,635 | 2,475,439 | 59.3% | 3.8% | 5.4% | 1.5% | 0.5% |
| .net | 15,227,826 | 2,199,743 | 45.4% | 4.0% | 13.0% | 19.8% | 9.3% |
| .uk | 6,808,989 | 1,499,657 | 51.1% | 6.7% | 17.3% | 9.1% | 5.1% |
| .ru | 7,241,123 | 1,060,999 | 42.4% | 0.7% | 0.5% | 0.0% | 0.1% |
| .nl | 3,758,760 | 861,806 | 76.4% | 3.7% | 4.4% | 1.7% | 0.3% |
| .fr | 3,157,222 | 804,562 | 71.6% | 3.8% | 7.6% | 1.4% | 0.3% |
| .au | 2,338,311 | 766,414 | 51.6% | 9.8% | 12.9% | 11.4% | 5.2% |
| .br | 3,167,292 | 744,003 | 71.4% | 2.2% | 16.5% | 0.3% | 1.0% |
| .it | 2,625,098 | 728,357 | 77.3% | 3.2% | 3.2% | 0.7% | 0.4% |
| .shop | 5,898,569 | 716,763 | 42.4% | 52.7% | 3.4% | 0.6% | 5.2% |
| .ch | 2,785,567 | 612,698 | 49.3% | 3.9% | 15.2% | 3.0% | 1.1% |
| .ca | 2,071,887 | 580,372 | 48.2% | 8.0% | 14.6% | 11.7% | 9.1% |
| .store | 3,060,658 | 574,299 | 14.9% | 74.0% | 2.3% | 3.3% | 3.2% |
| .pl | 2,312,045 | 561,094 | 84.9% | 1.4% | 1.4% | 0.2% | 0.2% |
| .jp | 1,782,421 | 452,744 | 87.5% | 3.6% | 4.1% | 0.3% | 0.3% |
| .info | 6,866,863 | 417,918 | 52.2% | 2.4% | 12.2% | 13.4% | 8.6% |
| .online | 4,848,607 | 375,644 | 55.0% | 14.0% | 8.5% | 3.2% | 8.1% |
| .es | 1,463,169 | 351,988 | 77.5% | 3.4% | 2.0% | 0.5% | 0.9% |
| .blog | 508,348 | 123,814 | 88.5% | 0.6% | 4.0% | 1.8% | 4.3% |
| .app | 1,794,841 | 98,891 | 33.5% | 1.8% | 3.4% | 22.6% | 26.9% |
| .dev | 827,756 | 46,697 | 37.0% | 1.2% | 1.7% | 35.2% | 14.0% |
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A top level domain, the part after the last dot, is a statement of intent, and the platform follows it. Every share in this section is of the websites on an ending that run a platform at all, the third column of the table, not of every domain registered there. Of the platform-built websites on .store, 74.0% run Shopify, and 52.7% of those on .shop, against 9.0% on .com. Nobody registers a .store to write a blog.
The country code TLDs belong to WordPress and almost nobody else. It runs 87.5% of the platform-built websites on .jp, 84.9% of .pl, 76.4% of .nl and 77.3% of .it, while Squarespace is under two percent on every one of them. A ccTLD usually means a local business that hired a local developer, and the local developer builds in WordPress.
The site builders live on the generic TLDs. Squarespace takes 17.4% of platform-built .com websites, 19.8% of .net and its highest share anywhere on 21.1% of .org, which is charities and clubs buying a template rather than hiring anyone. Wix peaks on 17.3% of .uk and 16.5% of .br.
A name bought to say what the site is for is the sharpest signal of all. 88.5% of the platform-built websites on .blog run WordPress, the highest share of any generic TLD and more than double .com's 39.6%. People who buy a domain called .blog know exactly what they are about to install.
.dev and .app go the other way and are the most surprising rows in the table. 35.2% of platform-built .dev websites run Squarespace and 22.6% of .app, against 17.4% on .com. A developer buys the domain that says developer and then puts a template on it, because the site is a placeholder for the thing they are actually building.
Russia is the outlier in the other direction: on .ru, Wix is 0.5% of platform-built websites and Squarespace 0.0%, numbers that round to nothing. The Western builders never arrived.
The domain someone buys predicts the platform they will build on before they have built anything, because both decisions are made in the same ten minutes by the same person with the same budget.
24.4% of WordPress sites buy an add-on, 0.1% of Wix sites do
| Platform | Sites buying a third party tool | Sites buying one | Median monthly | Mean monthly |
|---|---|---|---|---|
| WooCommerce | 33.0% | 1,387,897 | $4.16 | $22.83 |
| Joomla | 29.6% | 207,916 | $33.25 | $36.10 |
| WordPress | 24.4% | 7,922,670 | $4.16 | $26.96 |
| Drupal | 5.7% | 20,098 | $9.58 | $88.19 |
| Webflow | 4.5% | 25,884 | $63.71 | $304.48 |
| TYPO3 | 4.4% | 8,925 | $17.25 | $76.10 |
| Shopify | 1.7% | 96,394 | $51.30 | $360.00 |
| GoDaddy Website Builder | 1.6% | 103,913 | $8.33 | $38.51 |
| Duda | 1.3% | 11,616 | $89.00 | $181.29 |
| Weebly | 0.7% | 6,153 | $30.00 | $164.77 |
| Squarespace | 0.5% | 44,177 | $49.00 | $217.50 |
| Wix | 0.1% | 10,731 | $26.21 | $199.88 |
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A platform is a marketplace or it is a shop with one product, and the split runs the same way as everything else in this report. 33.0% of WooCommerce sites carry at least one paid third party tool, 29.6% of Joomla sites and 24.4% of WordPress sites, which is 7,922,670 websites buying something from somebody other than their platform.
On the closed builders it collapses: 0.5% of Squarespace sites and 0.1% of Wix sites. Part of that is real and part of it is visibility: a Wix app is installed from inside Wix and is most likely served from Wix's own bundle, where a crawl reading the page cannot see it. Both halves of that sentence say the same thing about the market: on an open platform the add-on economy belongs to third parties, and on a closed one it belongs to the platform.
The price runs the other way, and hard. A WordPress site that buys something spends a median of $4.16 a month on it. A Squarespace site that buys something spends $49.00, a Wix site $26.21 and a Shopify store $51.30. WordPress's add-on economy is millions of people buying a cache plugin for a few dollars. The closed platforms' is a few thousand serious businesses buying Klaviyo.
The platform fee itself is not in any of these numbers, and it cannot be: the price data records nothing at all for Wix and zeroes every large product with a free tier, so a total that included it would report that Wix is free.
Cheap software sold to everybody and expensive software sold to a few are the same business measured from two ends, and which one a platform runs decides who builds on it.
The bigger the company, the less likely it uses a website builder
| Platform | Sites matched to a company | 1 to 10 | 11 to 50 | 51 to 200 | 201 to 500 | 501 to 1,000 | 1,001 to 5,000 | 5,001 to 10,000 | Over 10,000 |
|---|---|---|---|---|---|---|---|---|---|
| Squarespace | 822,190 | 81.1% | 15.2% | 2.8% | 0.6% | 0.2% | 0.1% | 0.0% | 0.0% |
| Wix | 1,111,312 | 76.8% | 17.9% | 3.9% | 0.9% | 0.3% | 0.2% | 0.0% | 0.0% |
| GoDaddy Website Builder | 439,533 | 75.1% | 18.8% | 4.3% | 1.2% | 0.4% | 0.2% | 0.0% | 0.1% |
| Shopify | 516,922 | 73.5% | 19.1% | 5.1% | 1.4% | 0.5% | 0.3% | 0.0% | 0.1% |
| Joomla | 112,773 | 69.5% | 20.6% | 6.4% | 1.9% | 0.7% | 0.6% | 0.1% | 0.1% |
| WordPress | 5,824,310 | 63.4% | 24.7% | 8.0% | 2.3% | 0.8% | 0.6% | 0.1% | 0.1% |
| Webflow | 199,670 | 59.8% | 28.2% | 8.7% | 2.0% | 0.6% | 0.5% | 0.1% | 0.1% |
| TYPO3 | 49,296 | 51.7% | 23.2% | 13.0% | 5.4% | 2.7% | 3.1% | 0.4% | 0.5% |
| Drupal | 85,658 | 48.6% | 25.3% | 12.6% | 5.3% | 2.9% | 3.4% | 0.8% | 1.0% |
| Adobe Experience Manager | 17,317 | 41.8% | 22.7% | 14.0% | 6.4% | 3.7% | 5.3% | 2.0% | 4.0% |
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81.1% of Squarespace websites that match a company record belong to a company of ten staff or fewer. For Wix it is 76.8%, for WordPress 63.4%, for Drupal 48.6% and for Adobe Experience Manager 41.8%.
At the other end the ordering holds and the spread widens. 4.0% of Adobe Experience Manager sites belong to a company above ten thousand staff, against 1.04% for Drupal, 0.12% for WordPress and 0.04% for Squarespace.
This is the ranking gradient again, measured from a completely unrelated source. Company size and site popularity are different things, and they put the platforms in the same order.
Platform choice tracks the size of the organisation more tightly than it tracks anything else, which means a CMS market share number is really a census of small businesses.
Frequently asked questions
What percentage of websites use a CMS?
38.6% of the web runs a content management system on its main website, 69,230,731 of the internet's 179,246,665 live websites. The figure rises to 29.8% if you only look at the top million and falls as you go further up the ranking.
What percentage of websites use WordPress?
18.2% of all websites, 32,540,605 of them, and 47.0% of websites that run any platform at all.
Is WordPress really 43% of the web?
Not of the whole web. That figure is measured on the top ten million sites and describes WordPress's share of platform-built sites there, where our own measurement puts it at 60.0% of the top million's CMS sites. Across the entire internet WordPress is 18.2% of websites.
What is the second most popular CMS?
Squarespace, with 9,241,541 websites, ahead of Wix at 7,837,301 and the GoDaddy Website Builder at 6,471,021. Counting page builders rather than platforms, Elementor is larger than all of them at 10,354,532.
Does WooCommerce count separately from WordPress?
No. WooCommerce is a WordPress plugin and runs on 12.9% of WordPress sites. Adding its 4,199,002 websites to the WordPress total counts them twice.
Which CMS do the biggest websites use?
Mostly none: 15.5% of the top 10,000 run a platform we can detect. Among those that do, Adobe Experience Manager leads with 167, then Drupal at 151, Webflow at 79 and Sitecore at 25.
Is Wix or Squarespace bigger?
Squarespace, at 9,241,541 websites against Wix's 7,837,301. The two are almost identical at the top of the ranking, with 1,725 and 1,809 sites in the top million.
What do websites without a CMS use instead?
56,165,147 of them are built by hand or with a framework, carrying jQuery, Bootstrap, React or Tailwind and no platform. The other 53,850,787 carry no front-end technology at all: a certificate, an analytics tag or a hosting provider's markers, and nothing that says how the page was built.
Methodology and sources
Population. 374,838,419 domains carry a detectable technology. 179,246,665 of them carry at least one technology that is not purely hosting, DNS or mail, which is what a served page leaves behind and is the definition of a website here. That is the denominator for every share in this report. The robots.txt and mail reports count websites from a separate fetch crawl and arrive at lower totals; each report's shares are taken over its own count.
The main website only. Detection reads what the root domain serves, so a WordPress blog at example.com/blog, a store on shop.example.com or a help centre on a separate platform is not counted unless the main site shows it. Every share of platform use in this report is therefore a floor: the number of organisations running at least one content management system somewhere is higher, and nobody can measure it without crawling every path of every website.
What counts as a platform. A published roster of 92 content management systems, site builders and store platforms, from WordPress and Joomla through TYPO3, Craft CMS, Ghost, Umbraco, Plone and MediaWiki to Tilda, Jimdo, Framer and Hostinger's builder, held as scripts/cms-roster.tsv alongside the query that produces every figure here. A platform is counted as the union of its fingerprints on a website, because Wix has four, Squarespace three and Shopify forty. A technology page on this site shows the primary fingerprint alone, so a figure in this report can sit slightly above the one on the page it links to.
Store platforms are included. Shopify, WooCommerce, Magento, PrestaShop, OpenCart, BigCommerce, Shopware and Salesforce Commerce Cloud are counted alongside publishing platforms. They manage content, templates and pages the same way, and the report is about how the web is built.
The ranking. The Tranco list, which combines several traffic rankings to resist the day-to-day noise in any single one. Each band counts only the ranked domains that carry a technology beyond hosting, DNS and mail, because Tranco ranks content delivery hosts and API endpoints alongside websites.
TLDs and ccTLDs. A website's top level domain is the label after its last dot, so a site on example.co.uk counts under .uk. Registered domain totals come from the same table our /websites pages read, and each named TLD in this report links to its own page there. Country is the ccTLD and nothing else: a site on a generic TLD such as .com has no country in this report, which is why the United States does not appear, and why a hosted platform's own servers cannot drag a country's figures around.
Company size comes from matching a website to the company records we hold, which succeeds for a minority of sites. Every headcount share names the base it is taken from.